Professional Documents
Culture Documents
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Entertainment Industry
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CONTENTS
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Introduction
Jitendra Kapoor
Chairman
Established
in1994,by the
proficient 1st family
of Indian TV
Ekta Kapoor
Creative Director
Industry
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Balaji Telefilms Ltd
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Offering Products………..
Sponsored
Suspense
Comedy
Movies
Action
Romance
Horror 6
Producer for Leading TV Networks
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Programming Content (Hours)
Share of Channels - 08-09
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Programming Content (Hours)
Share of Channels -08-09
Commissioned Sponsored
81%
17%
35%
13%
1%
12%
12% 23%
6%
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Flagship Shows
Launched in 2000, this show is a huge success, gaining audiences not only in
India, but also in Afghanistan, Pakistan, Canada, United States of America,
United Kingdom, Australia, Kenya, Mauritius, Sri Lanka and New Zealand. The
show achieved the all time highest television ratings of any serial in the history of
Indian television and continues to hold the top position. It is the only Hindi soap in
the history of Indian television to cross more than 1500 episodes.
Launched in 2000, KGGK has also been a huge success across the nation
making it the second favorite among Indian audiences. The show has won
numerous awards over the years.
Another success from the production house, KZK has been running successfully
for more than six years. The show has won numerous awards over the years. This
show is now being replaced by us on 3rd March, 2008.
Launched in 2006 , the show has been a tremendous success and has garnered
ratings as high as 7. In a very short time the show has received an overwhelming
response from the Indian and overseas audiences.
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Bollywood Movies
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Current Productions- K Serials
HINDI SHOWS Kannada Prog…
• Kadambari
• Pavitra Rishta • Kum-Kum Bhagya
• Kis Desh Mein Hain • Itihaasa
Mera Dil • Kavyanjali
• Kitni Mohabbat Hai • Kankanna
• Koi Aane Ko Hai • Kannadi
• Kuch Khona Kuch Pana
& Many More……..
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Current Productions- K Serials
Tamil Prog…. Telegu Prog…..
• Kasturri • Kalyanee
• Kelunga • Kutummbamm
Mammaiyyare • Pelli Kannuka
• Kulaa Villakku • Kante Kuturne
Kanalli
• Kavyaljali
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STP- Analysis
Target
Discernable Accessibility Measurable Profitability
-Special Accolades Average
occasion News Channel Limca Books
celebrities
Advertisement
invited
-Promos of their
movies
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STP Analysis Contd……….
Positioning
Prime Time
Repeat
telecast
K- Factor
Female
Oriented
On Demand
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Level Of Differentiation
Undifferentiated
Differentiated Niche
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Indian Idle
Shsh….. koi to Khali hai !
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Competitors Analysis
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Competitors Analysis Contd……..
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Competitors Analysis Contd……..
Last Price Market Cap. Sales Net Profit Total Assets
(Rs. cr.) Turnover
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SWOT Analysis
Strengths
• Targeted Content
• Creativity as a Disciplines
• Constant Impoverisation
• Exploring New Vistas
• Strong Management
• Skilled Talented Pool
• Conducive Environment
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SWOT Analysis- Contd………….
Weaknesses
• Lack Of Scalibility
• Over Dependence on Key Personnel
• Difficult to Sustain Success
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SWOT Analysis-Contd……………..
Opportunities
• Strategic Alliances
• Creativity as a Discipline
• Corporatization
• Exploring New Genres
• Shift From TV to Motion Pictures
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SWOT Analysis- Contd……………….
Threats
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FINDINGS
&
SUGGESTIONS
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India’s Booming Television Industry
According to PWC…
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Indian television Industry
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revenues expected to grow
from US$ 4.67 billion to 10
US$ 12.68 billion in 2011.
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@ 22% cumulative growth
over the next five years. 4
0
2004 2005 2006 2007 2008 2009 2010 2011
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Thank You
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Resources
www.google.co.in
www.balajitelefilms.com
www.hindubusinessline.com
www.freebizplan.org
Marketing Management- Philip Kotler
Marketing Of Services- Belch & Belch
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Participated By
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