Presentation

on
Advertising management of pepsi

Manmohan saini
MBA III SEM
INTRODUCTION OF ORGANIZATION

 Varun Beverage Pvt. Ltd. is situated at Industrial

Area, Jaipur. Mr. Charan Khilani, who is a
resident of Kolkata, established it in the year
1997.
 PepsiCo entered India in 1989 and grew to
become one of the country’s leading food and
beverage companies. As one of the multinational
investors in country, PepsiCo has developed a
portfolio of brands that seek to refresh and excite
Indian customers.
 ADVERTISEMENT STRATEGY
 The main motive behind the purpose of advertising of
the PepsiCo. to maintain the brand loyalty though
recalling the memory of the users of soft drinks and to
attract the potential consumers who consume a soft
drink. On the national basis the media extensively
used are: Newspaper, short advertising films, Radio,
T.V. etc.
 Besides the advertising being carried out by Pepsi Co.,
Varun Beverage Pvt. Ltd., Jaipur also carries out its
own promotional program of which advertisement is
an important aspect. The Varun Beverage Pvt. Ltd. is
free to use any media, messages, copy etc.
 PRODUCT PROFILE
 Products of Pepsi:-
 (Beverage) Pepsi, Mountain Dew, Aquafina, Leher
Soda, Nimbooz, Diet Pepsi, Diet Mountain Dew,
Mirinda, Slice, SoBe Life Water, Tropicana Twister
soda, 7UP and
 (Foods) Lays potato chips, Uncle chips, Kurkure,
Cheetos, Kurkure Desi Beats, Lehar brand Namkeens.
SURVEY / RESEARCH METHODOLOGY
 DATA SOURCES
Retailers/Dealers (Cold Drinks stalls, Ice Stalls, Hotels,
Restaurants, Sweet Shop, Pan Shop, General Stores,
Telephone Booths etc), Distributor internal Company’s
Records etc.
 RESEARCH APPROACHES
Survey
 RESEARCH INSTRUMENT
Interview Schedule
 SAMPLING PLAN
Sampling unit
Distributor Retailer
Sampling size 01
OBJECTIVES OF THE RESERCH / STUDY
 1. To know the stock position of Pepsi and its competitors
at different Outlets.
 2. To study the marketing and promotional activities at
various retail outlets.
 3. To know the per day sale of Pepsi brand and its
competitors in crates.
 4. To study the percentages share of Pepsi’s cooling
equipments.
 5. To know how many outlets are covered with glow
signboard of Pepsi?
 6. To know the market share of Pepsi’s products.
REASON FOR SELECTING THIS TOPIC
 This topic has been already given by the company
to collect information about current happening in
the market. It helps to make improvements in
service and quality of the product, for their long
time existence in the market and getting profit.
 it is also helpful for me to learn the consumer
behavior and observe their attitude towards
demand of particular products practically.
Conclusion
 The whole analysis shows that there are only two
companies which dominates the soft drinks market –
Pepsi and Coca Cola. There is a neck –to -neck
competition between these two companies
 In Cola segment Thumps-up and in lime segment
sprite is the main competitors of Pepsi
 Most of the dealers want glow signboard and chilling
equipments, which they are asking from long time.
 The products of Pepsi like 7up and Slice will be not
provided when the dealers demand it (short supply).
Thank you