Media
Traditional media
 Traditional Media .The non
electronic mediums which
works as part of our culture and
as vehicles of transmitting
tradition from one generation to
another generation is called
traditional media. Traditional
media thus represents a form of
communication employing
vocal, verbal, musical and visual
folk art forms, transmitted to a
society or group of societies
from one generation to another.
New Media
 New media is used to
describe content made
available using different
forms of electronic
communication made
possible through the use of
computer technology.
Generally, the phrase new
media describes content
available on-demand through
the Internet.
Traditional Media
 Traditional Media in India
Traditional media was very popular at a
time when there was no television,
cinema, or printed newspapers and
magazines. The foremost feature of
traditional media was that it was based on
interpersonal communication. It was
people to people, and the performers
travelled from place to place to entertain
and educate audiences.
Traditional Media
 Folk Theatre :-
Folk theatre was the primary mode of entertainment in
Indian villages and small towns, and was patronized by city
dwellers as well. Jathra of West Bengal, tamasha of
Maharashtra, bhavai of Gujarat, nautanki of Uttar Pradesh,
Punjab and Haryana, ramlila of north India during
Dussehra, yakshagana of Karnataka, karagattam and
therukkoothu of Tamil Nadu, and theyyam and
kathaprasangam of Kerala were some of the popular folk
theatre forms.
 Folk Songs:-
Bhakti songs, ceremonial songs, and tribal songs were
prominent among folk songs. Villadichan pattu of Kerala
can be included in this segment
Traditional Media
 Puppetry :-
 There are several types of puppets such as string puppets,
rod puppets, and shadow puppets. Troupes used to travel
around the country during festivals and give performances.
India has a rich tradition of puppetry.
Many of the traditional media forms now face extinction. A
few survive only on state support. Some artists are
promoted by tourism departments, but this type of
promotion rather diminishes the worth of the art as it is
not appreciated or remembered as part of one’s culture and
instead is treated as a form of exotic entertainment.
 Mainstream Media of 20th
Century
 With the advent of print media,
cinema, radio and television, and the
Internet, traditional media lost
popular patronage. The novelty of the
new media and the fact that they
were available within the home
hastened the decline of traditional
media.
Mainstream Media of 20th
Century
 Television:-
Television (TV), sometimes shortened to tele or telly, is
a telecommunication medium used for transmitting
moving images in monochrome (black and white), or in
colour, and in two or three dimensions and sound. The
term can refer to a television set, a television program
("TV show"), or the medium of television transmission.
Television is a mass medium for advertising,
entertainment and news.
Mainstream Media of 20th
Century
 Radio:-
Radio is the technology of using radio waves to
carry information, such as sound and images, by
systematically modulatingproperties of electromagnetic
energy waves transmitted through space, such as
their amplitude, frequency, phase, or pulse width. When
radio waves strike an electrical conductor, the oscillating
fields induce an alternating current in the conductor. The
information in the waves can be extr0acted and
transformed back into its original form.
Mainstream Media of 20th
Century
 Newspapers:-
A newspaper is a periodical publication containing
written information about current events and is often
typed in black ink with a white or gray background.

Newspapers can cover a wide variety of fields such as

politics, business, sports and art, and often include
materials such as opinion columns, weather forecasts,
reviews of local services, obituaries, birth
notices, crosswords, editorial cartoons, comic strips,
and advice columns.
New Media
 Social media has been defined as a “platform
whereby content and applications are no
longer created and published by individuals,
but instead are continuously modified by all
users in a participatory and collaborative
fashion.” As the Internet gained currency,
particularly among the younger generation,
personal web pages, reference works like the
Encyclopedia Britannica Online, and the
idea of content publishing became popular.
Then, more interactive blogs and wikis
emerged. As social media evolved further, it
allowed the creation and exchange of user-
generated content.
New Media
 Facebook:-
Facebook founder Mark Zuckerberg, born in 1984,
was a whiz in coding and writing software. When he
was only 12, he wrote a messaging program that he
named “Zucknet.” His father, Edward Zuckerberg, a
tech-savvy dentist, used the program in his office, so
that the receptionist could inform him of a new
patient quietly, without shouting across the room. The
family also used Zucknet to communicate with each
other within the house.
New Media
 Twitter :-
Twitter, an online social networking and
microblogging service, was created in March 2006 by
Jack Dorsey, Evan Williams, Biz Stone, and Noah
Glass, and by July 2006, the site was launched.
Twitter enables users to send and read “tweets,” which
are text messages limited to 140 characters. Registered
users can read and post tweets, but unregistered users
can only read them. Users access Twitter through the
website interface, SMS, or mobile device applications.
New Media
 YouTube:-
YouTube was launched in 2005 by Chad Hurley, Steve
Chen, and Jawed Karim, who were all early employees of
PayPal. Later, in 2006 it was bought by Google. YouTube is
a video-sharing website where users can upload, view, and
share videos. It uses several applications to display a wide
variety of user-generated video content, including video
clips, TV clips, and music videos. YouTube is today the
third most visited site after Google and Facebook. YouTube
is used to project an idea, promote a book, or popularise an
artist as well as for educative purposes and for
entertainment.
New Media
 Google :-
Larry Page and Sergei Brin, two computer software
professionals, met at Stanford as PhD students in 1995,
and the rest is history. They launched Google in 1998
as a company with the motto “to organise the world’s
information and make it universally accessible and
useful.” Interestingly, the name was derived from
googol, a mathematical term denoting a number 1
followed by 100 zeros. And Google is indeed today the
source for infinite information.
Thank You !!