IV.

CULTURAL
GLOBALIZATION
Globalization and
Cultural Imperialism

Presented by
Bonje, P.S. & Sechico, N.
Cultural
Globalization
Cultural globalization
refers to the transmission
of ideas, meanings, and
values around the world
in such a way as to
extend and intensify
social relations.
Cultural
Globalization
As technology develops,
technology made it
possible to make a
worldwide movement
toward economic,
financial trade, and
communication
integration, which is
called globalization.
Cultural
Globalization
The globalization
paradigm started with a
good purpose, it was to
unify the world and to
share and understand
each other cultures.
However, it turns out
globalization paradigm
had its flaws and this
flaws are described as
cultural imperialism.
Cultural
Globalization
According to Gray, using
Beltran’s definition, he
says, cultural imperialism
is “a process of social
influence by which a
nation imposes on other
countries its set beliefs,
values, knowledge and
behavioral norms as well
as its overall style of life”.
Globalization

It describes the way

countries and people
of the world interact
and integrate.
Globalization
Globalization is the word
used to describe the
growing
interdependence of the
world's economies,
cultures, and
populations, brought
about by cross-border
trade in goods and
services, technology,
and flows of investment,
people, and information.
Globalization
In terms of business, it
is the process by
which businesses or
other organizations
develop international
influence or start
operating on an
international scale.
Types of
Globalization
 Political globalization
Political globalization refers to the
amount of political co-operation that Political
exists between different countries.
 Social globalization Types of Social
Social globalization refers to the Globalization
sharing of ideas and information
between and through different Economical
countries.
 Economic globalization
Economic globalization refers to the
interconnectedness of economies
through trade and the exchange of
resources.
Cultural
Imperialism
Cultural imperialism comprises
the cultural aspects of
imperialism.

Fast foods and beverage

brands are highly obvious
examples about Cultural
Imperialism. Brands like
McDonald’s, Coca-Cola and
Starbucks can be analyzed
with their commercials.
Cultural
Imperialism
“Imperialism”
here refers to the
creation and
maintenance of unequal
relationships between
civilizations, favoring a
more powerful
civilization.
Assessment
of Cultural Globalization
Advantages Disadvantages
 Improving cultural  The demise of our
innovation traditional culture
 Laying out the foundation (sometimes referred to as
for universal moral values cultural imperialism)
and human rights
 Showcasing our own culture
to the world
 Business opportunities
References
 James, Paul (2006). Globalism,
Nationalism, Tribalism. London: Sage
Publications.
 Manfred B. Steger and Paul James,
‘Ideologies of Globalism’, in Paul
James and Manfred B. Steger, eds,
Globalization and Culture: Vol. 4,
Ideologies of Globalism, Sage
Publications, London, 2010.
 Essays, UK. (November 2018). Cultural
Globalization: Advantages and
Disadvantages. Retrieved from
https://www.ukessays.com/essays/cult
ural-studies/the-disadvantage-of-
globalization-cultural-studies-
essay.php?vref=1