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WALMART

Submitted By
GROUP 8
Aashima Garg- 18PGHR02
Gokul Nair – 18PGHR25
Kanika Katyal - 18PGHR28
Sudiv Gulla - 18PGHR49
Rohan Zutsi - 18PGHR29
Srusti Chand - 18PGHR16
BACKGROUND

 Founded in 1962 by Sam Walton


 Largest global corporation by revenues
 Largest market share of total global retail
 Ranked top 3 in Forbes and Fortune 500 for past 5
years
HISTORY

 1960s
Retail Revolution Sam Walton's strategy was built on an
unshakeable foundation: The Lowest Prices Anytime,
Anywhere
 1962 On July 2, 1962, the first Walmart store in Rogers, Ark.
 1969 The company officially incorporated as Wal-Mart
Stores, Inc.
HISTORY

 1970s
 Walmart Goes National In the 1970s, a decade of incredible growth, "Mr. Sam"
began to take Walmart national, proving his vision's widespread appeal.
 1970 Walmart became a publicly traded company. The first stock was sold at
$16.50 per share.
 1971 The first distribution center and Home Office opened in Bentonville, Ark.
 1972 Walmart was listed on the New York Stock Exchange (WMT). With 51
stores, Walmart recorded sales of $78 million
HISTORY

 1980s
 Decade of Firsts In the 1980s, the first Sam's Club opened,
serving small businesses and individuals, and the first Walmart
Supercenter opened, combining a supermarket with general
 Walmart reached $1 billion in annual sales 1983 The first Sam’s
Club opened in Midwest City, Okla.
HISTORY

 1990s
 America’s Top Retailer By 1990, Walmart was the nation's
number-one retailer. As the Walmart Supercenter redefined
convenience and one-stop shopping, Every Day Low Prices went
international.
 1991 1 st international stores in Mexico City (Sam’s Club Store)
 1993 Walmart celebrated its first $1 billion sales week.
HISTORY

 2000s
 New Millennium Implementation of omni-channel strategy to provide
seamless shopping experience for its customers
 2002 Topped the Fortune 500 ranking of America's largest companies for the
1st time
 2014 Doug McMillon succeeded Mike Duke as CEO. 2.2 million associates
worldwide; serves >200 million customers each week at >11,000 stores in 27
countries
Walmart Business Challenges

 Maturing market in its core business


 Rapid growth rate in stores lead to sales cannibalization
 Hard time in international operations due to inability to respond
local markets
 Sam’s Club warehouse stores performance is much lower than
leading store “Costco”
COMPETITION

 Target Corporation
 Kmart Corporation
 Costco Wholesale Corporation
 The Kroger Co. Albertson's, Inc.
 Walgreen Co.
WALMART SWOT

 STRENGHTS
 High Brand value
 Good inventory control system
 Good reputation on quality and low price
 Weaknesses
 Low reaction to changes in market
 Low market research in foreign countries
WALMART SWOT

 Opportunities
 Strategic Alliances and merger
 increase Demand
 Technological developments
 New retail formats

 Threats
 Cultural differences in new markets
 Local regulations
 Antitrust issues
 Intense competitive conditions
Recommendation

 Move back to cost leadership position in the market


 Divest Sam’s club as makes no unique selling point
 Raise employee wages to reduce turnover
 Expand into fast growing developing nations
 Adjust faster to local conditions
THANK YOU