Professional Documents
Culture Documents
Format – Layout
• Uncluttered – Items should be well-spaced/ spread-out
• Order – Items should flow in a logical order. The ordering
of questions affects the quality of responses
• Length – Should not be too many items – Instrument
shouldn’t be too long
• Personal Information – Request only when required
• Instructions – Always provide adequate instructions –
both general and specific.
Classification of Surveys
• Three main Categories, based on the
approach use in the completion of the
questionnaires:
- Mail Questionnaire
- Face-to-Face Interviews
- Telephone Interviews
Mail Questionnaire
• Postal services are utilized in the distribution
and return of instrument
• Classical approach is to send questionnaire
accompanied by a letter of explanation and self-
addressed stamped envelope.
• Respondents asked to complete and return
within a specified time.
Comparative Features of Mail Questionnaire