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SYSTEMS
BUSINESS CASE STUDY FOR BA 4196
TEAM MEMBERS
Alice Li
Jenniffer Perez
John West
Matthew
Warrington
CURRENT CRISIS
Resin Shortage
Demand for resin underestimated
Prices soared
Increased Competition
Rivals notice success in niche PET market
Competitors prices an average of 20% less
High High
High
Low Low
COMPETITIVE ANALYSIS
Lower prices
Focus on technology
VALUE CHAIN ANALYSIS
Resin Savings
0.03gm per preform
At $0.70 per gram annual savings of $2,840
Electricity Savings
$0.00003 per preform
$36,152 annual savings
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