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Small Beginning, Big Vision, Great Ambitions. Havmor Ice Cream began its
branded life in 1944 in Karachi, in undivided India. By 1947, it was a popular
local brand there. But in 1947, in the wake of the partition, its founder Satish
Chona had to join the exodus into India, with virtually no moveable assets.
Searching for a new turf, he tried out Dehra Dun and Indore, and finally,
settled down in Ahmedabad.
'Havmor' - a neologism for 'Have More' - which meant the customer got
more value for money, and more taste to relish from his Ice Creams.
From the Present to the Future
• The West was won by taste, innovation and quality. It is available through 20,000 +
outlets across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh.
• Havmor has more than 160 products, possibly the most extensive range in India.
• The third generation- Ankit Chona- is contributing to the business, building on the
core values. He is the driving force in expanding the Restaurant Division as well as
popularizing the Company owned Ice cream and Fast Food Parlours - Hav Funn.
• The Chonas will also continue to own about 40 Hav Funn ice-cream parlours run by
Havmor Restaurants
Over Major competitor :
Product :
There are so many product and verity of product available in market and retail store
Promotional activity
It recognises that these are competitive times and promotional activities are necessary
to create positive brand awareness amongst its customers.
Havmor has been the recipient of various awards and trophies like Times Food
Award in the year 2008 in the category of Best Ice Cream by Times of India.
Havmor also promotion on wearies medium it follows
Television
News Paper
Online marketing
Pay per click Marketing
Social Media Marketing
Mobile Marketing
Vision, mission and Corporate Goals & Objectives:
Our Vision
• By the year 2020 we will be amongst the top three Ice cream brands in India with a
turnover exceeding Rs.15 billion.
Our Mission
HAVMOR, are committed to offer the finest quality products to our customers at the
best value for money , driven by the motto of GOODNESS ( ACHAI)
,TRUTHFULNESS (SACHHAI) & CLEANLINESS (SAFAI).
Our objectives
To expand business in India and to attract customers with satisfaction
SWOT Analysis
STRENGTH:
Varieties of ice cream flavours
Innovative frozen food
Strong market share in India
WEAKNESS:
High price
Less market share in rural areas
OPPORTUNITY:
Increase production due to new installation of technology
THREAT:
Increase number of competitors
Sr Author & Title Objective Test & Result
no year methodology
Problem Statement:
• To study a customer attitude towards Havmor ice cream
Research OBJECTIVE :
Primary objective:
• To find out the Customer attitude towards Havmor ice cream.
Secondary objective:
• To study impact of demographic factor of customer on buying behaviour.
• To find out customer flavour preference.
Research Method:
Research Design
• There are three types of research design so I follow only one Descriptive
research design
Sampling Technique
Non-Probability Sampling
Definition:
Non-probability sampling is a sampling technique where the odds of any member being
selected for a sample cannot be calculated. It’s the opposite of probability sampling.
In the non-probability sampling technique there are wearies types but I follow only one
is purposive Sampling
Definition:
Where the researcher chooses a sample based on their knowledge about the population
and the study itself. The study participants are chosen based on the study’s purpose.
DATA COLLETION
For the preparation of the project both types of data are used.
Primary data: Primary Data through questionnaires for consumer.
Secondary data: Magazine, websites, Internet, Article.
Thank You