LENTERA Consulting

Social Media
B y A j i Te g u h P r i h a t n o
Tw i t t e r : @ B u n g A j i
F a c e b o o k : w w w. f a c e b o o k . c o m / A j i L e g a c y
IG : @ajiteguh04
LINE ID : ajiteguh
 *Hasil Survei Kedai Kopi, PKS : 5.2%
“Peluang (PKS) untuk mendapatkan hasil yang lebih baik
di 2014 terbuka luas”
Hendri, Lembaga Survei Kedai Kopi

*https://politik.rmol.co/read/2018/07/14/347704/Pemilu-Dilakukan-Sekarang,-Hanya-Enam-Parpol-Yang-Lolos-Ke-Parlemen-
 Social Update

Social Media Platform Users

Some Social Media platforms are keep increasing the number of users, some of them are stagnan or
tend to declined.

1.8 Billion 300+ mio 1 Billion

 It’s Video Era !!!
Last year, social video stole the show and Cisco predicts that 82 percent of all consumer internet traffic will be
video by 2020! In fact, 70% of marketers plan to use social video advertising in the next 12 months

17 Mio Views / Video 24 mio views / Video

Facebook counts a view after only 3 seconds YouTube counts a view after 30 seconds
.
Source :
1. https://moz.com/blog/facebook-vs-youtube
2. http://starkcrew.com/facebook-vs-youtube-the-dominant-video-platform-of-2017/
14
 Our Vision
“Gunakan SocMed Untuk Menebar nilai-nilai
Rahmatan lil ‘aalamin”

4 Rules 6 Principles

Soft, Viral, Sharp, value Driven Integrity, Credible, Responsive, Professional,

Integrated, Representative
 Rule #1 Rule #2 Rule #3 Rule #4

Soft Create Viral Sharp & Value Driven

It’s Social Tools, It should be
Soft. People hate advertising,
stay cool, Keep yourself,
accepted as a friend, for
others.
Creative
Create Viral, or Drive People Make the world better place,
to Visit The Link and Re share One Way Communication, too fill whole human with mind
many information heart and spirit.

MORE MORE MORE MORE

Anies-Sandi baca tweet
jahat dari
Top Social Media Campaigns- Volkswagen 'The Fun Theory'.avi
Suburbur!.mp4
 Six Principles SocMed 3.0
SocMed 3.0 built from 6 principles

Representative Integrity
(Suitable with (be honest and
organization) full of ethics)

Credible
(valid
Professional information)
(skillfull)
Responsive
(every inputs)
Integrated
(offline and
online)
 Social Media Workflow
There are main flows of worksto distrbute the content in Social Media

7.Evaluate previous contents and Make next Ideas 1. Content Ideation

Building Ideas

6. Measure your contents 2. Content Creation

Views, Likers, Implement and manifest the ideas into texts,
RT,impressions, graphics, videos, films, etc
reached

5. Monitor The Content 3. Content Spreader

Use Social Media Spread the content to your whole related networks.
monitoring tools Campaign to your same community, but make
variation if you campaign to your Social media
Accounts
|Syukran Jazilan | Terima Kasih |
|Arigatou | Xie Xie |