Axis Bank Forex Card

Section B - Group 1

Gaurav Shroff
Shubham Gupta
Abhishek Jayswal
Aditya
Satpal Singh Kalkat
Vardaan Bhatia
 7 P’S OF FOREX CARD
PEOPLE
PRICE
The cards are sold through in-house
People Price Minor joining fee Rs. 150 plus GST,
and external agents, also called the
reload card fee of Rs. 100 plus GST,
DSA and DST. Direct selling also
cross currency fee amounting to
happens at currency exchange
3.5%, ATM cash withdrawal fee of
shops, universities etc.. Physical
Evidence Product USD 2, inactivity fee of USD 5 for
PHYSICAL EVIDENCE 180 day inactivity
Initial sale fee, Reload card fee,
Add on card fee, cash advance Processes Place PRODUCT
transaction fee and cross currency Loaded with 15 currencies,
usage fee. eliminating carrying multiple cards,
Transaction alert, monthly e-mail Promotion making international travel easy,
statement cashless and convenient
Free replacement card, activated in
case of loss/theft/damage PROMOTION
Travel Card designed especially for students, PLACE
PROCESSES sales promotions like waiver of joining fee, You can simple walk into any ICICI
Passport copy, Visa, Airline Ticket, cashback on POS transaction, Comprehensive Bank branch and sign up for the card
Pan card and Aadhaar card and travel Insurance, emergency travel assistance, Use card immediately after purchase
basic application form zero lost card liability
 4 C’S OF FOREX CARD
Customer
✈Target consumers are- Leisure travelers
Convenience
, Business travelers, Student enrolled in ✈ You can simply walk into any Axis Bank
colleges abroad, People traveling on branch and sign up for the card
short –term work permit ✈ Can be purchased without the need of
✈They require forex card for supporting savings account with Axis Bank
their day to day needs in the country
with the currency

Cost Communication
✈ Sales promotion like Special offer for students
✈ Issuance Fee – INR 300 (one time)
1. Issuance/reload fee is waived
✈ Reload Fee – INR100 2. Earn 1% cashback on POS/ECOM transactions
✈ Reactive Fee – INR 100 3. ATM transaction fees is waived off
✈ Cross Currency Fee – 3.5% 4. Complimentary Trip Assist service
✈ ATM Cash Withdrawal- USD 2 (waived for 5. A discount of INR 750 on outward remittance
students) ✈ Advertisements at airports, currency exchange
financial services etc._
 IMPROVEMENT OF PRODUCT

VIRTUAL FOREX CARD ON MOBILE DEVICES THROUGH THE NET/MOBILE BANKING

PORTAL.
FEATURES OF VIRTUAL CARD THAT IMPROVE CURRENT PRODUCT:
✈ GENERATE CARD CONVENIENTLY WITHOUT VISITING AXIS BANK BRANCH
✈ NO RISK OF LOSING/ THEFT OF CARD IN FOREIGN LAND
✈ ONLINE RECHARGE OF CARD IN SPECIFIC CURRENCIES AND IN AMOUNTS AS AND
WHEN REQUIRED
✈ REDUCED TRANSACTION FEES OF CURRENCY CONVERSION