Professional Documents
Culture Documents
OPERATONS STRATEGY
CHAPTER 2
January 31,
2019
Presenters
• Kajal Pradhan 120
• Amir Shrestha 106
• Binith Nyaupane 112
• Nabindra Manandhar 128
2
Introduction to operation strategy
-Cost
- Quality
- Dependability
- Flexibility
- Time or speed
4
Cost or price
5
Quality
6
Dependability
7
Flexibility
Example :
Company will use truck to transport product to a
customer if customer is no in a hurry
8
Time or speed
9
Linkage between Corporate , Business and Operation
Strategy
• 3 levels of strategy
10
Corporate strategy
Business strategy
Functional strategy
Operations strategy
11
Corporate strategy
12
Business strategy
13
Functional strategy
14
Operation strategy
15
Components of Operation Strategy
• Allocation of resources
• Types
24
Service Strategies focus
A. Customers
• Recognize need of customer loyalty
• Welcome complaints
B. Employees
• Happy staffs = happy customers
• Customer-centric
25
Manufacturing Strategies
27
Production on demand and Mass production
COST QUALITY
DELIVERY FLEXIBILITY
29
Delivery and Flexibility
Competitors
Company target
Manufacturing Levels
Human Organization Production sourcing Process facilities
Resource structure & planning technology
control and control