Professional Documents
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O R G A N I C A N D I N O R G A N I C S T R AT E G I E S
SOME INSIGHT
• Samsung’s competition with Apple is on premium phone ($400+)
market share, and Apple is crushing Samsung in this market.
• Apple dominated the global profit share of mobile phones, holding
65 percent of the global profits with just 9 percent of the total
handset shipments during Q2 2017
• Samsung spent an astonishing $10 billion on marketing in 2016, and
while it doesn’t report how much of it was spent on marketing its
premium phones, it was likely in the billions — and more than what
Apple has spent globally.
CONTINUED….
• Apple is the world’s most successful retailer (sales per square foot), by far.
• Data benefit with customer
• Samsung shares OS of Google which makes it prone to lose out on using data
• Apple won the lawsuit against Samsung for various patent infringements in
2014.
• First company in the world to cross Triilion dollar market cap mark.
APPLE & ITS GREEN INITIATIVES
“Most innovative & environment friendly company in the world”