Professional Documents
Culture Documents
Wrong Tools
Wrong Focus
Wrong Area
Some Important Terms
Vision
Strategy
Objectives
Tactics
You want
to reach
here? (B)
CORPORATE CORPORATE
STRATEGY HEAD OFFICE
BUSINESS
STRATEGY Division A Division B
R&D R&D
FUNCTIONAL Personnel Personnel
STRATEGIES
Finance Finance
Production Production
Marketing/Sales Marketing/Sales
How to Derive a Strategy?
Gives
Complete
Environmental
Knowledge
External Analysis- Porters 5 Force Model
Industry
Attractiveness Profitability
IMPACT
zone
L, L L, H
Internal Analysis- MOST Model