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  • BBM Ankit

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    Ankit Mathur
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    The document divides the bread market in West Delhi into 13 micro-markets or areas: Delhi Cantt, Goyla Dairy, Hastsal, KaramPura & PB, Karol Bagh, Mahavir Enclave, Mohan Garden, Moti Nagar, Nangloi, Naraina, Palam Vihar, Sagarpur, and Todapur. It provides data on the number of retailers and sales of various bread brands in each micro-market, with a grand total of 9,257 units sold across all 13 micro-markets.

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    The document divides the bread market in West Delhi into 13 micro-markets or areas: Delhi Cantt, Goyla Dairy, Hastsal, KaramPura & PB, Karol Bagh, Mahavir Enclave, Mohan Garden, Moti Nagar, Nangloi, Naraina, Palam Vihar, Sagarpur, and Todapur. It provides data on the number of retailers and sales of various bread brands in each micro-market, with a grand total of 9,257 units sold across all 13 micro-markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    BBM Ankit

    Uploaded by

    Ankit Mathur
    The document divides the bread market in West Delhi into 13 micro-markets or areas: Delhi Cantt, Goyla Dairy, Hastsal, KaramPura & PB, Karol Bagh, Mahavir Enclave, Mohan Garden, Moti Nagar, Nangloi, Naraina, Palam Vihar, Sagarpur, and Todapur. It provides data on the number of retailers and sales of various bread brands in each micro-market, with a grand total of 9,257 units sold across all 13 micro-markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Dividing the Market into 13 Areas or micro markets

    Area No. of Retailers English Oven Harvest Britannia Bonn Perfect Local Total Loafs
    Delhi Cantt. 16 0 224 80 0 0 86 304
    Goyla Dairy 32 0 266 146 0 0 125 412
    Hastsal 23 0 489 214 0 0 131 703
    KaramPura & PB 66 46 669 996 0 0 186 1711
    Karol Bagh 54 27 1119 815 110 0 219 2071
    Mahavir Enclave 46 0 591 317 0 0 191 908
    Mohan Garden 40 0 829 484 9 0 26 1322
    Moti Nagar 16 0 137 94 32 0 27 263
    Nangloi 22 0 375 275 7 0 12 657
    Naraina 12 0 103 140 5 0 74 248
    Palam Vihar 8 0 56 41 0 0 21 97
    Sagarpur 16 0 225 205 0 0 65 430
    Todapur 8 0 46 85 0 0 19 131
    Grand Total 359 73 5129 3892 163 0 1182 9257

    Using data, we could divide the west Delhi bread market into 13 different micro
    markets to focus on high potential region first

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