INSTITUTE OF BUSINESS MANAGEMENT AND

RESEARCH
BUSINESS COMMUNICATION AND
GENERAL COMMUNICATION

Session: 2018-2020

Submitted to Submitted by
Dr. Ruchi Mehra Basant Jha
Chitra Mishra
Kanakraj Paliwal
Urvashi Rathore
MBA 1st Sem.
Section: ‘F’
Introduction of Communication
The word communication derived from the Latin word
“communis” which means ‘ to make common, to
share, to transmit or to impart’.

Definition:-
“Communication is an exchange of facts, ideas,
opinions or emotion, by two or more persons.”
- George Terry
Verbal Non-Verbal

Commu-
nication
Characteristics of communication
Interchange of information
It is continuous process
It may be formal and informal
It may be vertical or horizontal
Respond and reaction
Need proper understanding
Importance of business communication
Smooth Running of business

Quick
Quickdecisions
decisionsand
andimplementation
implementation

Proper
Properplanning
planningand
andcoordination
coordination

Improve Public Relation

Help in motivation and leadership

Helps in providing job satisfaction

Types of Business Communication
Business Communication

General Communication
Business communication is the process where
business related issues information, functions, news etc. are
exchanged between producers, distributors, buyers, sellers,
suppliers, competitors, government agencies, business Patrice
etc. for efficiently organizing and administering business.

General communication is the process of

exchanging information, ideas, feelings, thoughts, values etc
between two or more persons/parties to achieve personal
objective.
Difference between business communication
and general communication
Business General
communication communication
It is deal with only business General communication deal
related information with the information except
business.
It is more formal, direct and It is less formal, indirect and
organized. not well organized.
It uses certain formats to Different formats are use here.
convey message.
It always deal with practical Some time it contain factious
information information
There is no scope of using Personal feeling and emotions
personal feeling and emotion. take most of the part of general
communication.

It is impartial and objective. It may be partial and subjective.

The purpose of every message It may be done just to inform

in business communication the parties about certain
elicit certain action. matters.

Business message frequently General communication is done

persuade the employees, for general or personal affairs.
customer or client.
Feedback is more important Feedback is not so important
here. here in all cases.
Process of Communication
Sender
Feedback Encoding

Receiver Message

Decoding Channel
Thank You