MAHINDRA & MAHINDRA LTD.

PRESENTED BY-
NITHIN KUMAR
CN
ROOPESH P
V
PRAVEEN H
J
 INTRODUCTION
 In 1945, two enterprising brothers named J.C
Mahindra &K.C Mahindra joined forces with Guam
Mohammed & started Mahindra & Mohammed as a
steel company in Mumbai.
 Tow years later, India won its independence ,Guam
Mohammed left the company to become pakistan’s
first finance minister.
 Entered automotive manufacturing in 1947 to bring
the iconic Willis jeep in India.
Vision and Mission
Vision : To create a fully collaborative
environment in which suppliers can deliver
exactly what the company needs, when it needs
it , and at a competitive cost.

Mission: To create India's largest automobiles

and automobile –related products distribution
network by providing dealers and customers
with the largest choice of unique world-class
products and services.
PRODUCT & SERVICES
 AUTOMOBILES

 COMMERCIAL VEHICLES

 TWO WHEELERS
SWOT ANALYSIS & USP
USP – Mahindra SUV’s have a stronghold in the
Indian commercial taxi market which have good
performance o tough terrains
Tagline : Rise; every minutes Mahindra is born
STRENGTHS :
1.Mahindra has been one of the strongest
brands in the indian automobile market
2.Excellent brandling and advertising, and low
after sales service cost
WEAKNESSES
 Mahindra’s partnership with renault did not

live up to international quality standards

through their brand logan
OPPORTUNITIES
 Developing hybrid cars and fuel efficient cars

for the future

 Tapping emerging markets across the world

and building a global brand

THREATS:
 Government policies for the automobile

sector across the world.

 Ever increasing fuel prices.
 Intense competition from global automobile

brands.
SEGMENT:
Complete automobile segment including
sedans & SUV’s.
TARGET GROUP:
Young executives from the upper-
middle income bracket.
POSITIONING :
A brand which promotes new thinking,
accepts no limits and drives positive changes.
PRESENCE IN GLOBAL
 ASIA PACIFIC

 EUROPE

 MIDDLE EAST & AFRICA

 AMERICA
Competitive Edge &
Advantage
1. Mahindra and Mahindra automotive division
2. Mahindra graphic research design
3. Mahindra Navistar automotive
4. Mahindra Reva electric vehicle
5. Mahindra vehicle manufacturer
6. Mahindra trucks and buses
EMPLOYEE FRIENDLY
MEASURES
 Recognize great work
 Set small, measurable goals
 Educate their employee
 Provide health care facilities
 Appreciation
 Rewards
 CORPORATE SOCIAL RESPONSIBILITY

 Project Nanhi Kali

 Mahindra Pride Schools
 K.C Mahindra united world colleges

scholarships
THANK YOU