WHAT IS MEDIA?

 Communication channels through which

news, entertainment , education, data or
promotional messages are
disseminated(http://www.businessdictionary.com/definition/media.html)
Compared to recorded history which
needed information to be stored and
passed on
Source of information
 WHAT IS MEDIA?
 Commonly referred to Mass Media (MCM)
Main purpose is to communicate
-Depending on their ideology it can also:
Inform
Educate
Entertain
Form opinion
Teach, monitor
 POSITIVE CHARACTERISTICS OF
MEDIA
Enables large content of information to
reach around the world immediately
Help keep relationships connected and
united
 Product awareness or consciousness
Can create positive opinion
 NEGATIVE CHARACTERISTICS OF
MEDIA
 negativity streams from handling of
information
Forms stereotyping
Tends to generalize people or groups
Negative publicity tends to get distributed
 TYPES OF MEDIA
Print Media
Used to describe the traditional or old
fashioned print based media
Books, magazines, newspapers , comics,
graphic novels, publications
Oldest type of media
 TYPES OF MEDIA
 Broadcast
 Increasingly been used since 1950s
 Cable shows are the recent addition
 Movies/ Film
 New Media
 Refers to those digital media that are
interactive.
 Content organized and distributed on digital
platforms
 NEW MEDIA
 Incorporates two way
communication and some form
of computing
Very easily processed, stored,
transformed , retrieved ,
hyperlinked and easily searched
and accessed.
Digital in nature, low in physical
costs of production and
distribution
 NEW MEDIA

Cultural process that involves not only the

actual transmission of information but also
the repeated process of arranging in
order senders and recipients of
information-(Lisa Gitelman and Geoffrey Pingree)
Reflects societal values and societal
transformation
 MEDIA CONVERGENCE
Coverge- meeting point; common result
(Source:http://www.dictionary.com/browse/converge?s=t)

 The co existence of traditional media and

new media
Co existence of print media, broadcast
(TV, Radio) , internet, mobile phones
Allowing media contents to flow across
various platforms
 MEDIA CONVERGENCE
The ability to transform different kinds of
media into digital code making it
accessible to different devices thus
creating a digital communication
environment
 Ex. Personal computers to mobile phones
CONVERGENCE
 GROUP EXERCISE
Group yourselves then fill up the
matrix below
Media Covergence Platform Specific Example

Communication
Education
Ads/ Commercial
News
Entertainment
 LABORATORY GROUP WORK
• CREATE YOUR OWN MEDIA
CONVERGENCE EXPERIENCE ON ANY
TOPIC YOU WISH TO SHARE TO CLASS
• USING THE DIFFERENT TYPES OF MEDIA
(EX. TUTORIAL VIDEO)
• PRESENT IT TO CLASS
 HOMEWORK
• Search for 5 famous or iconic personalities
who have been featured to in print,
broadcast and new media.
• Identify the role of the personalities being
played through the media being used
Ex commercial model for what product
• How are they being described in the
particular media
• Why do you think they were chosen for it?