BUSINESS RESEARCH METHODS

CHAPTER 1 CHAPTER 2
INTRODUCTION TO RESEARCH SCIENTIFIC AND ALTERNATIVE APPROACHES
TO INVESTIGATION
 KELOMPOK 1

UTARI PURWO A ZAHRA SYAFIYAH DINDA ADINA A. SALSABILA W.I PINKAN GALUH

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 Chapter 1
INTRODUCTION TO
RESEARCH
 What is Business Research?

Business research is defined as a

01 systematic and organized effort to
discuss problems that might be applied Sources of information can come
in the world of work that require a
solution, with the aim of answering the 02 from in-depth analysis collected
from first hand (PRIMER), or data
issues that concern managers in the that is already available such as in
work environment. companies, industries, etc.
(SECONDARY).

Data can be quantitative and

03 qualitative
 ACCOUNTING
Research and Managers
Systems, practices, and
budget control procedures.
Inventory method,
acceleration of depreciation,
etc
FINANCE
Financial institution operations, Also must
optimum financial ratios,
investigate the
mergers and acquisitions,
stock market behavior, etc. external
environment such
MANAGEMENT
Study of employee attitudes as economics,
and behavior, HR management, politics,
influence of demographic demography,
changes on management technology,
practices, etc. competition, and
MARKETING other relevant
Product image, advertising, global factors.
sales promotion, distribution,
packaging, prices, after-sales
service, consumer preferences,
etc.
 RESEARCH: APPLIED AND BASIC
To solve the latest problems
faced by managers at work, APPLIED RESEARCH
which demands timely solutions
by applying findings to solve
specific problems that are being
experienced in the company..

To produce the basic knowledge

by trying to understand how
certain problems that occur in the
BASIC RESEARCH organization can be resolved.
Manager and Research

Manager with knowledge research

has advantages manager who
doesn't clean. A manager needs to
understand, estimate, and control
the movements harming the
organization.
Understanding research and research methods helps managers
professionals for:
Combining experience
with scientific
5 knowledge when
making decisions

1 4
Respect and be sensitive to
Recognize and effectively various influences and effects of
solving small problems in the factors in a situation
context of work

2 3
Know how distinguish good Take into account risks in decision
research and the bad making
Manager and Consultant Research

The task of the consultant is to

examine some of the problems
more complicated and time consu
ming. Important for a manager
to understand how find and choose
a research consultant.
Before hiring a researcher or consultant, the manager must
make sure that

Both parties' roles and exp

ectations are stated 1
explicitly.

Organizational value system

the relevant one is clearly
stated.
2

Good relationships are built

with researchers, and between
researchers and employees 3
in the organization.
 Consultant/Internal
Versus External
Researcher

In dealing with a particular problem, the

30%
manager must decide whether use internal
researcher or external. To reach a

60% 10%be aware of

decision, the manager must
strength and the weaknesses of both.
20%
The Advantages of Consultant/Internal Researcher :

More likely to be accepted

by employees in the
organizational subunit.
1

Requires less time. 2

Use far less costs than an

external team. 3
The Disadvantages of Consultant/Internal Researcher :

More likely to fall inside 1

stereotypical perspective in
seeing the organization and its
problems.

There is freedom to influence

internal teams to hide, distort or
change certain facts.

2
 The Advantages of Consultants/External Researchers :

Can apply the experience gained on 1

the same or similar type of
problem.

Have more knowledge about

problem solving obtained from
training programs.

2
The Disadvantages of Consultants/External Researchers:

The cost of renting an

external research team is
usually expensive
1

It takes a lot of time and

rarely gets a warm
welcome by employees.
2

Charging additional fees.

3
Knowledge of research and flexible managerial

Knowledge of research increase

manager sensitivity against many
factors internal and extrnal of various
internal and external factors from
various properties that apply in work
environment and organization they.
Ethics and business research

Ethics in business research refers to

a code of ethics or norms of behavior
social expected when conduct
research
 Chapter 2
SCIENTIFIC INVESTIGATION
Scientific research focuses on
solving problems and follow a logical
step-by-step method Scientific
research helps researchers to state
their findings are accurate and sure
 CHARACTERISTICS OF SCIENTIFIC RESEARCH

Accuracy and
Clear purpose 1 5 Confidence

Accuracy 2 6 Objectivity

Can be
Can be tested 3 7 generalized

Savings
Can be imitated
Inggris
The main scientific investigation method

Deduction is the process by which

we are arrived at a reasonable 1 Deduction
conclusion through logical
generalization of a known facts.

Induction is the process by whic

h we observe certain phenomen
a and based on them arrive at
Induction 2 conclusions
 Observation

Identification of the Problem field

Theoretical framework or association network

Hipotesis

Hypothesis
30%
Research design

60% 10% Data collection

Data analysis
20%
Data interpretation

Improved Theory or Implementation

Seven Steps Included in The Hypothests-Deductive Research Method

Further Collection of Scientific

Observation 1 5 Data

Early Information Gathering 2 6 Data Analysis

Formulation of Theory 3 7 Deduction

The Preparation of Hypothesis

Thank you