Professional Documents
Culture Documents
Managing
Marketing’s
Link with Other
Functional
Areas
What Is
Investor’s Time Capital? The CFO
Horizon Is Handles Money
Important Matters
Key
Investors Financial Opportunities
Expect a Compete for
Return Issues Capital/Budgets
Expanding Winning
Profits May Mean Strategies
Expanded Plan Generate Capital
19-10
Improve Return of
Investment
Slow Production
Quantity Stock-Outs
Adjustments
Wasted Marketing
Source Supply
Effort
May Require
Difficulty in New
Staged
Product Coverage
Distribution
Moving
Overseas
Production to
Task Transfer Production
Low-Cost
Has Critics
Countries
19-14
Producing to Mass
Order Customization
Serves
Requires Individual
Flexibility Needs
Mass
Customization
Is Not Mass
Marketing
Aids
Security
Strategy
Information
Technology
People – Important
Resources
Communication
Promotes Change
Growth Strains
Human Resources
Allow Time
for Training
19-26
One Change
Plan Time for
May Mean
Changes
Several
Key
Issues
Marketing
Cutbacks Mean
Enlivens the
Planning
Firm
19-27
19-28