Professional Documents
Culture Documents
Under the guidance of: Submitted by:
Prof. K.K.Garg (HOD)
Mr. Vivek Srivastav DHEERAJ KUMAR MISHRA
Lecturer PGDM 2009-2011
GNITCM
ABOUT THE COMPANY
Maharaja Whiteline Industries Ltd. Is an Indian based
consumer products manufacture company. Maharaja
Whiteline has over 30 yrs. of Experience in the home
appliances market and is known for being an innovator
and market leader in the Indian consumer manufacturing
sectors
Maharaja Whiteline started its foray into home appliances in
1976. The company commenced its venture as a one
product company. Today Maharaja dominates a share of
about 22% in home appliances with a product range of
over 60 products in 18 product categories.
RESEARCH OBJECTIVE
The main objective is to study the effective
brand positioning after sales and service
through customer satisfaction and trade
satisfaction. Basically the brand positioning
help the company to increase their sales and
increase the trust on products or company
and get better market share against their
competitors.
RESEARCH METHODOLOGY:
This research study involves knowing the brand positioning of
Mixer Grinder adopted by Maharaja Whiteline Ltd. And also
who are the competitors of this co.
DATA SOURCES:
I have collected the data from different area in the South Delhi
market.
Data are collected through both the primary and secondary sources.
Primary data are collected from the market by circulating
questionnaires to the respondent and the secondary data are
collected from web sites and published material as listed in the
bibliography.
DATA COLLECTION METHODS: