M05LB,MO6LB,M07LB,M08LB

LECTURER
MOHAMAD NAZRI BIN MUSIR
 Assignment 21 August KPU
 Test Pertama 24 hb Ogos Lecture 1 to 5
 Test Kedua 13hb October Lecture 6 to 9
 Group assignment case study 9 september.
 Group Project Presentation 12hb. October
 Submission 19hb. October

7-2
 A business plan is a written document that
serves as a blueprint and guide for a proposed
business project that one intends to
undertake.
 The information gathered regarding the
project is used in the Business Plan to predict
viability, forecast success and propose
strategies for the project.

7-3
 Business Plan- Document Describes
Internal/External Elements/Strategies For New
Venture
 Plan (Road Map)
 Short-Term
 Long-Term
 Author = Entrepreneur
 Internet - Resource

7-4
1) Employees
2) Investors/Venture
Capitalists
3) Lenders/Suppliers
4) Customers
5) Advisors/Consultants
7-5
I. Information Needs
A. Market
B. Operations
1) Location
2) Manufacturing Operations
3) Raw Materials
4) Equipment
5) Labor Skills
6) Space
7) Overhead
II. Financial Information
7-6
 General
General Environment & Demographic Trends

National Industry Trends

Local Environmental/Demographic Trends
Local Industry Trends
Competition- Strengths/Weaknesses

Market Positioning

Market Objectives
Specific 7-7
I. Introductory Page VI. Operational Plan
II. Executive VII. Marketing Plan
Summary VIII. Organizational
III. Industry Analysis Plan
IV. Description of
Venture IX. Assessment of Risk
V. Production Plan X. Financial Plan
XI. Appendix

7-8
Environmental- External &
Uncontrollable Variables
 Economy
 Culture
Industry
 Industry Demand
 Competition
7-9
 Mission
 Product/Service
 Location/Size
 Personnel
 Office Equipment
 Entrepreneur’s Background
 History of Venture

7-10
Mission Statement

Objectives

Strategic Plan

Business Plan
7-11
1. Quantifiable

2. Obtainable

3. Flexible
7-12
 How Product Manufactured- Complete
Process vs. Subcontracting
 Physical Plant Layout
 Machinery/Equipment Needed
 Raw Materials/Suppliers
 Manufacturing Costs
 Future Capital Needs

7-13
 Marketing
 Market Conditions
 Strategy- Distribution, Pricing, Promotion
 Organization
 Ownership Structure
 Lines of Authority/Responsibility
 Assessment of Risk
 Potential Hazards
 Alternative Strategies
 Financial Plan
 Economic Feasibility
 Financial Commitment
7-14
• Measuring Progress- Controls
• Inventory
• Production
• Quality
• Sales
• Disbursements
• Updating
7-15
1. Unreasonable Goals
2. Goals Not Measurable
3. No Total Commitment
4. Lack Of Experience
5. No Understanding Of Threats Or Weaknesses
6. Customer Need Not Established

7-16
THANK YOU