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Introduction to

Visual Communications
PART 2: Desktop Publishing
TGJ 2OI
BLUEVALE COLLEGIATE INSTITUTE

3 Part 2 - Introduction to Dtp.ppt


Intro to Desktop Publishing

Desktop Publishing is . . . .
 the use of computer-based software
and equipment to produce publication
materials (includes use of graphics and
text)
Intro to Desktop Publishing

vs. Traditional Publishing . . . .


 DTP features equipment small enough to fit
on a desk (hence the name), yet capable of
producing very high quality, inexpensive
documents
 Once created by professional designers using
very sophisticated equipment (tended to be
very expensive)
 Now computer users can produce similar
professional materials
Intro to Desktop Publishing

Important Considerations:
 Content: info to convey to readers (what
document says)
 Character: mood created by document
(fun, serious, business-like, etc.)
 Purpose: what action is required by the
reader (buy something, attend meeting, learn,
etc.)
 Form: type of document (newsletter,
brochure, flyer, calendar, business card)
Intro to Desktop Publishing

Important Considerations:
 Aesthetics: overall appearance of
document
 Audience: who you intend to have read
your document
 Environment: where document will
appear (on its own, in a magazine, etc.)
Intro to Desktop Publishing

Typical Paper Sizes:


 Letter: 8 ½” by 11” (most common)

 Legal: 8 ½” by 14”

 Broadsheet: 11” by 17” (also called


“tabloid”)
Intro to Desktop Publishing

Page Layout:
Page Orientation

Vertical Horizontal
(Portrait) (Landscape)
Intro to Desktop Publishing

Single Column:
 suitable for smaller
documents/page
sizes (such as
novels, basic books,
etc.)
Intro to Desktop Publishing

Multi-column:
 two or more columns
 the larger the sheet of
paper, the greater the
number of columns
required (such as
newspapers)
 makes larger, more
complex documents
easier to read
Intro to Desktop Publishing

ALIGNING TEXT . . . .
 There are 4 main ways to align
(justify) text in a document
 They are . . . .
Intro to Desktop Publishing

ALIGNING TEXT
Left Justified zxc sdofis dfo v xcoviuoiuf
sdoi sd iu iudy io o dfo s
oiuoi sdfoiuwe fjlv v podi

 text is lined up on left


sdpf p xc p x xp cvpo p
poibpo ic poivp pco vp
df sido b iu dfoiudf

side and is oiuoidupewoi df


sdf sfiosdufosduf spoisyfo

jagged/uneven on right oisduf rgiooeo ro eruyi


wriowu oiweu dlkjs sdvb o
pd
side sdoiusdofuoiosdfoig ieruoi
uoe oer oiu oiu

 most commonly used


sdoidosdiouos o sdo soi uye
fjl oeiu oiuwoe ohsdlkfhglkj

justification
blkxjcvluope o
Intro to Desktop Publishing

ALIGNING TEXT
Right Justified zxc sdofis dfo v xcoviuoiuf
sdoi sd iu iudy io o dfo s
oiuoi sdfoiuwe fjlv v podi

 text is lined up on right


sdpf p xc p x xp cvpo p
poibpo ic poivp pco vp
df sido b iu dfoiudf

side and is jagged/uneven oiuoidupewoi df


sdf sfiosdufosduf spoisyfo

on left side oisduf rgiooeo ro eruyi


wriowu oiweu dlkjs sdvb o
pd

 good for drawing sdoiusdofuoiosdfoig ieruoi


uoe oer oiu oiu

attention to small
sdoidosdiouos o sdo soi uye
fjl oeiu oiuwoe ohsdlkfhglkj
blkxjcvluope o
sections
Intro to Desktop Publishing

ALIGNING TEXT
Centre Justified zxc sdofis dfo v xcoviuoiuf
sdoi sd iu iudy io o dfo s
oiuoi sdfoiuwe fjlv v podi

 text is aligned along its


sdpf p xc p x xp cvpo p
poibpo ic poivp pco vp
df sido b iu dfoiudf

centre oiuoidupewoi df
sdf sfiosdufosduf spoisyfo
oisduf rgiooeo ro eruyi

 excellent for use as titles, wriowu oiweu dlkjs sdvb o


pd

subheadings, etc. sdoiusdofuoiosdfoig ieruoi


uoe oer oiu oiu
sdoidosdiouos o sdo soi uye

 best for short sections of fjl oeiu oiuwoe ohsdlkfhglkj


blkxjcvluope o

text
Intro to Desktop Publishing

ALIGNING TEXT
Full Justified zxc sdofis dfo v xcoviuoiuf
sdoi sd iu iudy io o dfo s
 text is lined up on BOTH the left oiuoi sdfoiuwe fjlv v podi
sdpf p xc p x xp cvpo p
and right margins poibpo ic poivp pco vp
df sido b iu dfoiudf
 commonly used in multi-column oiuoidupewoi df

documents (newspapers, magazines, sdf sfiosdufosduf spoisyfo


oisduf rgiooeo ro eruyi
newsletters) wriowu oiweu dlkjs sdvb o
pd

 tends to look cleaner than Left sdoiusdofuoiosdfoig


uoe oer oiu oiu
ieruoi

Justified sdoidosdiouos o sdo soi uye

 irregular spacing between words fjl oeiu oiuwoe ohsdlkfhglkj


blkxjcvluope o
and letters creates full justification
Intro to Desktop Publishing

Follow the “Rule of Thirds”


 Based on the principle that the human
eye follows around a visual space in a
regular pattern.

 Try to place objects in a well organized


way on the page, with emphasis on the
“third” points (place important
elements at or near these points).
Intro to Desktop Publishing

“Rule of Thirds”
Intersection points
of “third” lines
create specific
points of interest
on a page

Here’s the most


important spot!
Intro to Desktop Publishing

The 3 most important elements


of a successful document are:
1. careful writing

2. thoughtful organization

3. effective design
Intro to Desktop Publishing

These elements grow out of an


understanding of:
1. Your Audience

2. Your Message (what you want to say)

3. Your Resources (what equipment and


material you can use to produce your
document)
Intro to Desktop Publishing

ALWAYS REMEMBER . . . .
 Keep your designs clean and simple!
 Balance white space (30 to 50%) and graphic
elements (contrast elements)
 Vary sizes of objects (visual interest) – bigger is
always more important.
 Try to align each object with another object
somewhere on the page.
 Too much clutter can ruin a good idea and make
your message difficult to understand!
 Your designs should look as good in black and
white as they do in colour!
Intro to Desktop Publishing

The DTP Design Process:


1. Clarify your purpose
2. Know your audience
3. Gather ideas and material
4. Plan your document (rough designs)
5. Layout your publication
6. Choose the right paper (for printing)
7. Put it all together
Intro to Desktop Publishing

For Homework . . . .
 Find 2 samples of desktop publishing
(1 good, 1 bad)
 Look in magazines for samples
 Refer to fonts, layout, etc. as reasons
for effectiveness
 Write approx. 1 paragraph analysis
per sample