SIGNATURE

ASSIGNMENT: BRENDA L. STOVALL

AET/560

CHANGE PROCESS OCTOBER 8, 2018

CHARITY JENNINGS
COMMUNICATION
PLAN
OBJECTIVES

• To minimize any miscommunications

• To prevent the spread of any rumors
• Clearly define reason for change process
• Prevent exaggeration of impact on staff
• To obtain support for change process
• To increase morale and enthusiasm towards project (Cawsey, Deszca, & Ingols, 2016).
TARGET AUDIENCE

• Management
• Staff
• Human Resources
• Employees
• Franchisees
• Farmers
• Auditors
• Contractors
• Legal Department
• Corporate Governance
DISTRIBUTION OF
COMMUNICATION PLAN
• 6 Principles of Communication Strategy
1. Media & Message redundancy are vital for message retention
2. Most effective method is face-to-face communication
3. Most effective method is utilizing those in authority to relay message
4. Immediate supervisor is vital in building rapport needed to aid in change process
5. Persuading employees can be done by implementing opinion leaders
6. Relevant information is effective in retention of information (Cawsey, Deszca, & Ingols,
2016).
 FREQUENCY & FORMS
OF COMMUNICATION

Midstream Change &

Creating the Need for Confirming/Celebrating
Prechange Approval Milestone
Change the Change Success
Communication
EVALUATION OF
COMMUNICATION PLAN

• Review employee profiles to evaluate skillsets attained

• Judge quality of content
• Establish benchmarks
• Observe employee engagement levels
• Utilize Surveys
• Identify strong collaboration
• Utilize “before” and “after” methods
• Discussion Forums
• Encourage initiative (Eisenhauer, 2015).
REFERENCES

• Cawsey, T. F., Deszca, G., & Ingols, C. (2016). Organizational Change: An Action Oriented Toolkit.
Thousand Oaks, CA: Sage.
• Eisenhauer, T. (2015). 15 Ways to Measure the Effectiveness of Internal Communications within
Your Company Intranet. Retrieved from Axero:
https://axerosolutions.com/blogs/timeisenhauer/pulse/325/15-ways-to-measure-
the-effectiveness-of-internal-communications-within-your-company-intranet
• Starbucks. (2018). Corporate Social Responsibility. Retrieved from Starbucks:
https://www.starbucks.com/responsibility