Professional Documents
Culture Documents
produce change
U.S. Financial
• Increased competition
• Companies were struggling to reestablish their
dominance.
• Regain market share and ensure their survival.
Task alignment
• In many companies change led by general managers of
those units, not by the CEO.
• aligning employee roles, and responsibilities and
relationship to address the organization most important
task.
• Unlike the CEO at U.S. financial, they didn’t employ
massive training programs or rely on speeches and
mission statement
Contrasting assumption about change