Unit 1 - The Working Day

DESCRIBING YOUR JOB

I am the … (job title) at .. (company) I am the financial manager at IBM.

I work in / for …(company) I work in (for) Google.

I am responsible for … I am responsible for recruiting staff.

My job/responsibility is to …. My job is to interview job applicants.
I am in charge of … I am in charge of ordering spare parts.

I specialize in …. (microeconomics, corporate law, tropical diseases)

The company specializes in commercial brochures.
 Easily confused …

 WHAT DO YOU DO?

 HOW ARE YOU?

 WHAT ARE YOU DOING?

 HOW DO YOU DO?

 Circle the correct preposition:

1. I work to / as / like a designer.

2. My main role is to / for / at sell our services.
3. What kind of company do you work as / for / in?
4. I’m responsible at / for / as managing projects.
5. What do you do in / as /on your job?
6. Doctors start to specialize to / at / in medical school, when they study something
specific such as cardiology (hearts).
7. John works at / in / on a law firm but his sister works at / for / from a bank
8. Many professionals specialize in / on /at smaller parts from / of / for larger fields, like
lawyers (criminal law) or writers (TV comedies).
9. Do you know how to qualify for / as / like a lawyer in Germany?
10. Are you qualified for / with / on that job?
 WHAT DO YOU DO?
Job titles

Managing Director (MD) a responsible for money planning;

Chief Executive Officer (CEO)
2. Assistant Managing Director
3. Accountant
4. Finance/Financial Director
b has general responsibility for the
entire company; representing it in the
financial community and the business
world;
c responsible for the whole company
when MD is not here ;

5. Purchasing Manager d does the bookkeeping and the

payroll;

e dealing with suppliers and making

sure equipment & materials are
bought at the best price
 WHAT DO YOU DO?
Job titles

1. Sales Director a responsible for finding and

2. Research and Development
(R&D)
Manager
3. Marketing Director
4. Production Manager
5. Human Resources (HR)
Manager
testing out new products;
b in charge of the people who
sell the company’s products;
c makes sure that the company is
producing what the people want
to buy;
d responsible for recruitment and
issues to do with staff welfare;

e in charge of promotion;
 Present Simple and / vs Present Continuous

We work in IBM.
At the moment we are working on a bog project.

Question?
Negative?

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USE:

Habits
Facts

Happening at the moment of speaking

In progress now although not necessarily including the present moment
  She always comes to work late.
 She is always coming to work late!
 State vs action verbs

I
She studies math every Friday.
She is studying math at the moment.

II The flowers smell lovely. I know the answer.

NOT Those flowers are smelling lovely. NOT I am knowing the answer.

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III
How do you feel? How are you feeling?

He is a child. He is being childish.

Sue has a car. She is having breakfast.

What do you think of his new business partner?

What are you thinking about?
 Correct or not?

1. We are needing an audio-system for the conference.

2. Our staff are not understanding our financial position.
3. They are advertising for a new sales executive at the moment.
4. I can’t employ him because he’s having no references.
5. Don’t disturb Richard just now because he’s doing the payroll.
6. I‘m thinking this new system is a big mistake.
7. I’m thinking of going on holiday next week.
8. Some people are still preferring to use a flipchart instead of PowerPoint.
 Present Simple or Present Continuous?

We are all accountants and we ____ (work) for a telecommunications

company in the finance department. We ____ (sit) at our PCs in the office every day
and ____ check the invoices and payments. But this week is different: we ____
(attend) a training course. The company ____ (currently change) to a new accounting
system, and this week we ____ (learn) all about it. So at the moment we ____ (stay)
at a big hotel in the mountains. It’s wonderful! When we ____ (be) at home, we ____
(usually spend) the evenings cooking and cleaning for our families. But here, there
____ (be) an excellent restaurant and we can relax and have a laugh together.
Describe the picture
 Unit 2
Online communication

How much time do you spend on the computer for work / study / fun?

use of computer

 creating documents
 reading and answering emails
 finding information on the Internet
 visiting social networks sites like Facebook
 playing games
 watching films or TV programmes
 other
 What do these words refer to?

 Attach
 Copy
 Cut
 Highlight
 Paste
 Print
 Save
 The Power of Word of Mouse

People often say that the best form of promotion is by ‘word of mouth’. After
all, people normally trust a recommendation from someone they know. But in today’s
digital world, consumers don’t just talk to friends and family members. By posting their
opinions online, they can reach thousands of consumers. What’s more, this is a very good
way of persuading people to buy things. A recent survey by the Nielsen Company
revealed that 70% of consumers trust opinions they find online, which is much higher than
the figures for other advertising media, like TV and only slightly lower than opinions of
friends.
The bad news for companies is that negative opinions can go online as well as
good ones. When Adam Brimo, an Australian engineering graduate, was dissatisfied with
his mobile phone provider, he decided to set up a website to talk about his experiences. It
quickly filled up with posts from other dissatisfied customers. In the end, the company
invited him to meet their chief executive, who then gave a public apology.
 When Dave Carroll, a US musician, took a flight with United airlines, his guitar
was broken during the trip. The airline company refused to pay for the damage, so he
wrote three songs about it and uploaded them on YouTube. This was a public relations
disaster for the airline, and possibly the reason why their share price dropped by 10%
that week.
Paul Patterson, a professor of marketing, agrees that companies now have less
control over how the public view them but points out that the way to deal with
dissatisfied customers is the same as always. Companies just need to react faster in case a
customer decides to contact other customers online. Some analysts worry that a
company’s image could be damaged by a small number of dissatisfied customers. But
Hugh Bainbridge from the Australian School of Business says consumers do not believe
everything they see online, and that brands are only damaged when a large number of
customers are clearly unhappy. Instead of seeing it as a threat, companies should treat this
new medium as a useful source of customers’ opinions.
 Perhaps the biggest success story comes from Coca-Cola. In 2008, Dusty Sorg
couldn’t find a Coke fan page he could join on Facebook, so he downloaded a picture of a
Coke can and created his own. Unexpectedly, it was a big hit with other fans. When Coca-
Cola found out about it, they didn’t try to get control over the page. Instead, they flew
Dusty to Atlanta to meet their management team and told him to carry on the good
work, with help from a few senior executives from the company. The result was a
Facebook page run by a passionate fan and a good PR story for Coca-Cola. That really is
a smart use of ‘word of mouse’.
 Fill the gaps
browse / crash / download / drag / log on / post / restart / upload

1. If you ____ the Internet, you look around for information online.
2. If you ____ something, you move it from the Internet to your computer.
3. If you ____ , you start using a computer system, perhaps by typing a password.
4. If you ____ the computer, you switch everything off and start it again.
5. If computer systems ____ , they suddenly stop working.
6. If you click and ____ a document, you move it to somewhere else on the system with
the mouse.
7. If you ____ a message online, you put it on the Internet so other people can see it.
8. If you ____ something, you move it from your computer to the Internet or a network.
 EMAILS - vocabulary

Symbol from a website address Name of the symbol

1. @ a underscore
b hyphen
2. .
c forward slash
3. _ d dot
4. - e at
f backslash
5. /
6. \
 EMAILS – vocabulary 2

HOW DO YOU SAY THE FOLLOWING ?

(as words or as separate letters)

com uk org biz us ac co net

www.glf.com\products
s.denham@dur.ac.uk
gbrent_39@gmail.com

What’s your email address?

 Formal & informal style
beginning and ending emails

Beginnings Endings

 Dear John  Yours sincerely

 Dear Mr Green  Best wishes
 Hi John  All the best
 John  Bye for now
 Hello John  Kind regards

Number them in order of formality Number them in order of formality

(1=most formal; 5=least formal) (1=most formal; 5=least formal)
 Formal & informal style
polite expressions

Requests Apologies

 Could you…  We are sorry about ..

 Can you …  Sorry about …
 I would be grateful if you could …  We would like to offer our sincere
 Please could you … apologies for …
 Please accept our apologies for …

Number them in order of formality

(1=most formal; 4=least formal) Number them in order of formality
(1=most formal; 4=least formal)
 Formal & informal style

informal formal

A assist
1 Talk about
B contact someone
2 Ask
C enquire
3 Ask for
D meet
4 Help
E purchase
5 Think about
F request
6 Get
G inform someone
7 Buy
H receive
8 Get together
I discuss
9 Let someone know
J consider
10 Get in touch with someone
 Computer technology means there are some differences between the language
used in emails and letters.

 Can the following sentences be only used in emails or only in letters or both?

1. Nice to hear from you.

2. I attach a copy of the relevant form.
3. I enclose a copy of the relevant form.
4. Your request was forwarded to me.
5. I’m afraid I couldn’t open the document.
6. I am sorry for the delay in replying.
7. Thank you for your message. I will be out of the office from 26 to 28 May inclusive.
8. I am also sending a hard copy.
9. I look forward to your reply.
10. I am copying James in on this message.