]
 

|



 

6  

§ Ú


Ú

  

 

Ú
  




  

§ 





 

Ú




 






!

§ "
 !


#
 



 

 

 | 

§ Type -Soft drink(Cola)
§ Manufacturer -The Coca-Cola Company
§ Country of origin- United States
§ Introduced- 1886
§ Color -Caramel E-150d
§ Flavor- Cola, Cola Green Tea, Cola Lemon, Cola Lemon
Lime, Cola Lime, Cola Orange and Cola Raspberry.
§ Related products- Pepsi, Irn Bru, RC Cola, Cola Turka,
Zam Zam Cola,Mecca-Cola,Virgin Cola, Parsi Cola, Qibla
Cola, Evoca Cola, Corsica Cola, Breizh Cola, Afri Cola.
 
§ It is produced by The Coca-Cola Company in Atlanta,
Georgia, and is often referred to simply as u
 (a
registered trademark of The Coca-Cola Company in the
United States since March 27, 1944)
  
  

¦ 

|


6
 
§ Carbonated water
§ Sugar (sucrose or high-fructose corn syrup depending on
country of origin)
§ Caffeine
§ Phosphoric acid v. Caramel (E150d)
§ Natural flavorings
§ A can of Coke (12 fl ounces/355 ml) has 39 grams of
carbohydrates (all from sugar, approximately 10
teaspoons), 50 mg of sodium, 0 grams fat, 0 grams
potassium, and 140 calories.
|

 
  

§ Company·s product were banned By the Govt. of France,
Spain , Luxembourg And Belgian , because school
Children and people became ill after having drunk Coke .

§ Company was Accused being unethical and the illness

caused to innocent school children .
Ã


 
§ Company Sent a team of scientist to Control this damage.
§ CEO ,Michael Douglas apologized to its European
customer .
§ Coke Belgium announced to reimburse the medical cost
for the ill.
§ Analyst blamed its promotion strategy .
§ Suspected batch for chemicals tested and company
claimed nothing toxic in beverage
]

 
 


§ Later, in mid-July, Ivester and Coca-Cola CFO, James

Chestnut, met with 100 analysts to update them on
CCC·s business, the Belgian crisis, and global economic
conditions.

§ In Belgium alone, promotional activities included ¶¶the

Coca-Cola BeachParty·· with California beach music,
dancing,¶¶Belgium·s annual Coca-Cola Summer Tour··.
 20 tons of ¶¶imported·· sand; ¶¶Belgium·s annual Coca-Cola
Summer Tour·· where Coca-Cola brand products were
presented at over 90 locations throughout the country.

§ ¶¶the Originals Promotional Campaign··,where over 72,000

consumers won premiums
 
§ Reasons of the problem were ²
§ A company should provide same product to all
consumers .

§ Coca cola has various plants at various locations.

§ Company did not have good public relations .

§Conclusion
G




§ ÀÀÀ



 

§ http://en.wikipedia.org/wiki/Coca-Cola

§ ÀÀÀ