MGT153

INTRODUCTION
TO BUSINESS
 MGT153
INTRODUCTION TO BUSINESS

Prepared by
HAWA HAJI NAHAR
JUN 2013
 COURSE OUTCOMES
At the end of the course, students should be
able to:
1. EXPLAIN the goals and the functions
performed in a business operation
2. EXPLAIN linkage between the general and
economic environments and the business
operation
3. EXPLAIN marketing activities, product,
promotion, distribution and pricing (Marketing
Mix – 4P’s)
4. EXPLAIN management processes in business
activities, basics financial operations and
accounting knowledge.
5. EXPLAIN the etical and social responsible
management practices.
6. EXPLAIN roles of Information Technology in
business.
 COURSE DESCRIPTION
This course will introduce the
students to BUSINESS
MANAGEMENT CONCEPTS
and the VARIOUS
ACTIVITIES of the business
world.

It serves to provide an
INFORMATIVE BACKGROUND to
the business system and to help
the student understand the
areas in business management
processes.
 ASSESSMENT
TEST 1 - 10%
TEST 2 - 10%
GROUP PRESENTATION - 5%
QUIZZES - 5%
GROUP REPORT - 10%
FINAL EXAMINATION - 60%
FINAL EXAMINATION - 100%
100%
 RECOMMENDED TEXT

Jeff Madura, Introduction to Business, 4th Edition,

Prentice Hall (2007)
Khalidah Khalid, (et. Al) Business Management: A
Malaysian Perspective, 1st Edition, Oxford Fajar Sdn.
Bhd. (2009)
 REFERENCES BOOK

1. Hellriege, Jackson and Slocum, Management,

8th Edition, South Western, (1999)
2. Schemerhon, Management, 6th Edition, John
Wiley, (1999)
3. Ebert, R.J. Griffin, R. W. Business Essential, 5th
Edition, Prentice Hall, (2006)
 SYLLABUS CONTENT
1.O Understanding Business Fundamentals.
2.0 Influence of Economics in Business
3.0 Entrepreneurship
4.0 Social Responsibility of a Business
5.0 Managing a Business
6.0 Production of Goods and Services
7.0 Managing, Hiring, Training & Evaluating
Employees
8.0 Marketing of company’s Goods and
Services
9.0 Understanding Financial Information and
Accounting In Business
10.0 Risk In Business
 1.O Understanding Business
Fundamentals
1.1 WHAT is Business?
1.2 Business GOALS
1.3 FUNCTIONS of Business
1.4 DIFFERENT FORM of
Business
1.5 Business SUPPORT
SYSTEM
 2.0 Influence of Economics In Business

2.1 Introduction to
ECONOMICS
2.2 Economic
SYSTEMS
2.3 BASICS Market
Models
2.4 Business
ENVIRONMENT
 3.0 ENTREPRENEURSHIP
3.1 The CONCEPT of
Entrepreneurship
and Entrepreneur
3.2 IMPORTANT of
Entrepreneurship
in Business
3.3 MANAGING
small Business
3.4 The
DEVELOPMENT of
BUSINESS PLAN
 4.0 Social Responsibility (CSR)
of a Business

4.1 Definition of
Social
Responsibilities
4.2 Area of Social
Responsibilities
4.3 Business Ethics
and Corporate
Responsibility
 5.0 MANAGING a Business

5.1 Define FUNCTIONS of

Management
5.2 LEVELS and SKILLS of
Management
5.3 IMPORTANT of
Communication
 6.0 PRODUCTION of goods and services
6.1 Definition of
Production and
Services
6.2 CLASSIFICATION
of the production
process
6.3 Production
CONTROL
 7.0 MANAGING, HIRING, TRAINING &
EVALUATING EMPLOYEES
7.1 Definition of the
Human Resource
Management (HRM)
7.2 FUNCTION of HRM
7.3 HRM COMPONENTS
 8.0 Marketing of Company’s
Goods & Services
8.1 Definition of Marketing
8.2 FUNCTIONS of
Marketing
8.3 Marketing Mix
8.4 Marketing
Segmentation
8.5 Channel Distribution
8.6 Product Life Cycle (PLC)
8.7 Consumer Behavior
 9.0 Understanding Financial Information and
Accounting in Business
9.1 Fundamentals of
Accounting Concept
9.2 How Firms use
Accounting
9.3 Finance
Management in
business
9.4 ANALYZING
Financial
Statements
Elements
 10.0 RISK IN BUSINESS

10.1 Definition of
RISK
10.2 TYPES of
Risks
10.3 Risk
Management
and INSURANCE