Maruti Flex Pvt Ltd

SARAF GROUP

To prepare a report on PVC Flex/Tape market of Kanpur/Raipur which can be

referred as a guide for the companies entering this segment of trading and
to find the key factors which influences the choice of key players involved in
the supply chain of this segment

Ankit Purwar II PGP0073 II IIM Rohtak

 Overview of Flex Industry in India

The present market of Advertising market in Physical out-of-home

PVC Flex
flex banners (2016) is India is forecasted to advertising medium is
expected to be Rs. 600 increase by CAGR of projected to maintain
crores and growing at 33.5% to US $3.8 revenue of $24.5
25-30% annually billion by 2020 Billion up until 2020 PVC Flex
Manufacturer in
Frontlit Flex
India Backlit Flex

Pioneer Flex
Qrex Flex PVC Flex in Indian market is classified
on their GSM (gram per sq meter)
Cleena Industries
Market was mainly Print contributes a Starflex 260 gsm 320 gsm
dominated by Chinese significant portion to Sunlex Fabrics 280 gsm 340 gsm
flex and to some extent the total advertising Supreme 300 gsm 440 gsm
Korean material. revenue, accounting for
SRF
However with growing almost 41.2 per cent
number of Indian
manufacturers, Indian
share is growing steadily

Ankit Purwar II PGP0073 II IIM Rohtak

 Data Collected

Prominent Wholesalers in Kanpur 50-100 retailers (printers) available in

Kanpur market. (Difficult to predict exact
 A total of 15 players in the  Suppliers are Pioneer flex, Starflex, SRF, number)
market. Some of them are: etc
 Cost Price for normal flex is Rs.2 per
 R.K Traders sqft including transportation cost
 Shakti Textiles  Turnover: Rs2 crore (approx.)
 ARB International  Payment cycle upto 45 Days and if paid
 New Gopal Ji and Company in advance, discount of 5%
 P.K. Traders On an average, cost price for regular flex is around Rs.2.45
 Amit Traders On an average, Retailers sell it to end users on a
per sqft and it varies from retailer to retailer. For instance,
the prices for The Print Factory are: Normal flex Rs4M
margin of approx. 5-15% and it depends on the ACHINERY
 Agarwal Traders per
customers as well as the
REQUIREMENT quantity
(DRs8 ) PER
 OM Trading sqft, StarOn
flexan
Rs10 per
average, sqft, Blackout
retailers have 2EMAND
per sqft,
Machines MONTH
Blacklit
and
 VMS OnPer
Rs12 an they
average,
sqft a retailer
are mainly requires
solvent type.50,000 sqft to All
For Instance,
55,000time
sqftglow
per month. The3 market demand
MARGIN
 Unique Plastic sign have machines and are
fluctuates a lottype,
solvent as inEco
if some
type players (advertiser)
and Plotter Cutting.
 R.V Traders announces some offers, then the demand goes up.
PRICING

DATA COLLECTED FROM RETAILERS

Ankit Purwar II PGP0073 II IIM Rohtak

 Recommendations

 On talking to different retailers, it was observed that the factor that influences the choice of supplier very much depends on
Price (the most important factor) followed by Quality, Availability and timely service

 Also it was found that the credit period for retailers extends up to 6 months depending on the relationship with wholesaler

 Wholesalers do provide transportation facility but the cost has to be borne by the retailers

A good credit period and polices must be

To sustain in the market, it is very important for offered to stakeholders to maintain long term
the distributor or supplier to offer a competitive relationship
prices to stakeholders along with good quality
product and timely service

A reliable in-house transportation

facility can be offered to maintain
the relationship with retailers

Ankit Purwar II PGP0073 II IIM Rohtak

THANK YOU
Ankit Purwar II PGP0073 II IIM Rohtak
Ankit Purwar II PGP0073 II IIM Rohtak