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Definition : an activity which is undertaken after a

business is ensured to be realized and deemed feasible
socially and economically.

The implementation and assesment of the Business

Environment Analysis is to predict where the private
dental practice can be located in the middle of the
similar business that has been presented first
Situation Analysis
• External environment

Self Analysis
• Identify the potential of self ability and
resources

Present the opportunity and debility that

can threatened the progressivity of private
dental practice
Purpose : to predict how far the private dental practice can
survive, grow and gain profit amongst the other health
competitors.
 Macro Micro

• Demographics • Patients
• Economics and • Competitors
Technological • Provision of medicines
developments • Dental suppliers
• Political stability
• Legal certainty and the
influence of the socio-
cultural changes that
may affect the business
Purpose : identify the ability of the Private Dental Practice to
develop by themselves after observe the growth rate that it has
achieved.

This analysis describes the quality and quantity of resources that

owened by the Private Dental Practice. This internal analysis
devided into 2 factors ;
First : the functional management capability (business
location, marketing strategy, finance potential )
Second : the operational management (quality and
quantity of human resources and information system development)
By connecting each of those variabels, it would be easy to establish
the internal strength and weaknesses of the Private Dental Practice,
so priority, development plans, revisions of the Private Dental Practice
management can be made.
Points that must be analyzed are :

Location of the Private Dental Practice

Marketing Strategy

Funding ability

Profit rate

Operating experience

Business policy
This method is used to analyze the business environment after the
internal and external factors has been identified. This method is not
only used at the beginning of the business but also periodically and
continuously execute to reveal the periodical condition of the Private
Dental Practice.
As the external and internal factors presented, it can be seen :
1. What is the strength of PDP that lift-up efforts to achieve the
target.
2. What is the weakness of PDP that limits the effort to reach the
target.
3. Is there an opportunity PDP that develops business health services.
4. Is there a theat by PDP that endangers the efforts of health
services.
PDP will be able to survive if the strength of PDP is more than its
weakness, therefore the strategy should be developed and be able
to take advantage of business opportunities that has been existed
and eliminate the threat of its business.

The identifying of strengths and weaknesses must be based on

objective conditions so the context is what is happening now.
Meanwhile the opportunities and threats are future conditions based
on predictions which is made by observation.

So it can be said whether the goal of PDP is achieved or not is from

the macro & micro environment and the management, culture and
organization of the PDP. The four main points can be explained in
each element, then be used as a reference to the table
After the external and internal conditions identified, it can be used
to know whether it’s the strength or the weakness of PDP and its
effect to be an opportunity or threat of PDP, then use the SWOT
analysis by placing the results described in the table into the form of
SWOT analysis diagram as shown below
The final position of the SWOT mapping, will place the PDP in one
of the boxes from the diagram above. The description of 4 boxes
clockwise, indicating the condition of having a great business
opportunity, strength advantage, full of challenges and weak
conditions. For developing PDP should take appropriate strategies in
each conditions. The implementation of the strategy will greatly
determine the progress or decline of PDP.