Professional Documents
Culture Documents
MEDIA
Generally, we experience text as customers. We
read newspapers, magazines, cartoon strips; we
watch and listen to dialogues in broadcasts, we
read posts in the new media of internet.
Text is the backbone of information; paper,
manuals, chats, online journals and posts, books,
magazines are all efficient and effective uses of
text. Traditionally, we practice text-based learning.
UNDERSTANDING SOCIAL
VALUES
Tama na yan!
Tara na!
Shot na!
Para sa tagumpay!
HOW DOES IT AFFECT US?
Contemporary communication theory states
that audiences “negotiate” meaning. Each individual
reader of a text will draw from its variety of
conceivable perception a specific reading that
reproduces the reader’s gender, race, cultural
background, age, economic status, etc. The
standards and biases of these texts and visuals will
also produce an “implied” meaning to an individual.
SELECTING CRITERIA IN TEXT INFORMATION
AND MEDIA
The following are the aspects to consider when
using an applicable text typeface:
•Demographic – Be clear with the intention of the
piece
•Legibility – Use more eye-catching but readable
layout for titles and headlines
•Copy length – Shorter is better, it is more graspable
(like headlines of a newspaper)
CONT.