Learnings & Recommendations

❑What they could have done better?

-Use of traditional approaches(like email) to bring more customers
to online community
-Using traditional channels in countries like India, where the ban
dwidth was low at the point of time
-Use of LinkedIn to attract target group.

❑Was it a one time deal?

-No, as per the trend of media evolution and shift in approach to m
arketing, using digital media was must to attract customers and thi
s will be used for other product launches too.

❑How could CISCO continue the engagement with the community

?
-The “Cisco Support Group for Uber User Internet Addicts” attracte
d 546 users. This should be used further to launch any new produ
ct and also to take suggestions from users(as per their needs)
-Conducting online competitions - in lines of swagpack
-Surveys to get user’s view
-Customer engaging content
Learnings & Recommendations

How can the ROI be measured from the campaign more preci
sely on a comparable set of metrics?