Hummus Bar: Dipping into international markets

Submitted by: Group 1 | Section C

Anchal | Reishi | Srishti | Uma | Vaibhav

CAGE – Primary factors for market selection

Cultural Administrative Geographic Economic

Prevalence of Ease of doing Distance from GDP per
dining out Business Hungary capita/Median
Meat consumption Corruption Index Road Transport monthly disposable
per capita income
Expenditure of
Vegetarian foods
per person
Expenditure of
Vegetarian foods
per year
Foreign markets rankings – Based on CAGE

COUNTRY CULTURAL ADMINISTRATIVE GEOGRAPHIC ECONOMIC NET RATING

Bratislava, Slovakia 13 9 1 19 42

Ljubljana, Slovenia 14 4 1 13 32
Next on priority list

Warsaw, Poland 8 8 4 12 32
Prague, Czech
7 11 2 12 32
Republic
Zagreb, Croatia 20 16 1 21 58

Belgrade, Serbia 24 20 1 33 78

Debrecen, Hungary 15 8 2 22 47

Athens, Greece 18 17 4 15 54

Sofia, Bulgaria 13 16 4 26 59

Istanbul, Turkey 15 14 5 20 54

Berlin, Germany 2 2 2 3 9
Most favorable for
internationalization
Mode of entry – Vary by market

Risk
Time • Easy to do business
Cost Own subsidiary/ Organic • Expected high profits

Acquisition

Strategic Alliance / JV
License / Franchise
• Higher ranking on ease of
doing business index
• High on corruption index
• High capex requirement

Own distributers

Export
Control / Involvement /
Learning Management