Walt Disney History

 Founders
 Death of Walt
 Walt Disney a holding company
 Collaborate
 Incorporated in 1938 as Walt Disney
Productions
COMPARISON OF
ECONOMY

ECONOMY  Socialist economy

 2nd largest economy & PPP
OF CHINA  GDP $9.3253 trillion

ECONOMY  5th Largest economy &9th

OF largest PPP
 GDP $ 2.609 Trillion
FRANCE

ECONOMY  3rd largest economy & 4th

largest PPP
OF JAPAN  GDP $5.964 Trillion
 Disney opened its first non- U.S. park in Tokyo, Japan
in 15 April1983.
 Cost US$1.4 billion
 Joint venture between Mitsui and Keisei
 Financed by Oriental Land Co. to minimize the risk
 Disney was as licenser and designer
 Received US$100 million royalty
 Disney
land in
Paris
 It is also named Euro Disney
 Came in operation in 1992 after a long negotiation
 Added new theme park- Walt Disney studio In 2002
 Disney resorts, golf course, shopping, dining and
entertainment complex
 Hong Kong Disneyland opened in 2005
 Conglomerate with ocean park
 Park consists of seven themed areas
 Capacity of 34000 visitors everyday
 HKD acquires 55 acres
 Vision Statement
“To make people happy”

Mission Statement
“The Walt Disney company is committed to balancing
environmental stewardship with its corporate goals and
operations throughout the worlds”
 Opportunities in Tokyo

 Available labour force

 Highly efficient technology available
 Low cost of capital
 Attractive tourist destination (Olympics)
 Developed infrastructure (Tokyo Disney Sea, located 15
minutes by train from Tokyo's main train station.)
 Less involvement of government
 Japanese people are simply more enthusiastic.
 Problems faced in
Tokyo

Land of natural calamities

Language barrier
Japanese are highly interested in
anime
High risk of loss
Opportunities in Paris
Centre of tourist
attraction

Supportive
government

Disposable
income of people
 Problems
faced in Paris

 No alcohol policy
 Overpricing
 Employment problem
 Primary language is French
 Recruitment and training process are
not well
 Opportunities
in Hong Kong

Tourism is the
fastest Government
growing of the Child per
Four Pillar joint venture
family policy
Industries in company
Hong Kong.

Labour Low cost of

intensive capital
 Problems faced in Hong Kong
 STRICT RULES AND REGULATIONS
BY CHINESE GOVERNMENT
 CHINESE COMPETITORS
 AFFORDABILITY
Competitor of Walt Disney

Shenzhen Happy
Valley(china)

Universal studio
park(japan)

Terra Botanica
(Paris)
Tourism Industry
IN JAPAN
• 4.81 million foreigner visits to Tokyo
• 420 million japanese visits to tokyo
• Economic Revenue 4.91 trillion yen

IN CHINA
• Total tourism expenditure hk$7,333 per capita
• Overall visitors arrival 36 million
• Approx. 22.5million were mainland chines

IN FRANCE
• Paris receives about 27 million visitors per year
• The city and its region contain 3,800 historical
monuments and four UNESCO World Heritage
Sites
ENTERTAINMENT INDUSTRY
 Entertainment industry in China
 Entertainment industry in Japan
 Entertainment industry In France
Advertising
Cultural Differences
Differences
Halloween celebration in
advertising in Japan
Tokyo and Paris
Advertising in Hong Kong Karaoke in japan
Feng shui in hongkong
Advertising in Paris
disney land
Chinese culture is filled with
superstitions
MARKETING CHALLENGES
Taste Differences
Hong Kong restaurants
Mickey green tea jelly.
Mickey red bean honey
pudding
Kitchen Calamity, complete
with an attached restaurant
to match the cartoon’s fine-
dining kitchen.
A French meal without
a glass of wine would make
for the unhappiest place in
the world.
Japanese restaurants with
Japanese cuisines like sushi,
etc.