Business Plan 2018 : Moving Forward

23 November 2017
 Parts &
Sales Arm
Service Arm

Super Seven
SSS Auto-Leasing
Stars Motor
Co. Ltd
Industry Co. Ltd

Leasing Arm Manufacturing Arm

Trading Arm Manufacturing

& Trading Arm
SSS GROUP OF COMPANIES

The company hold a sole distributorship agreement with the world

renowned Automotive Brand (Kia, Peugeot, SsangYong, KingLong,
DS Automobiles) ; both in licensed Manufacturing & overall
Executive distribution of the vehicles in Myanmar market. With the consolidated
Summary auto business of Servicing, Parts supply & Leasing; it makes the
company the most wholesome and prominent Automotive Group in
Myanmar.
Management of SSS Group & its team is currently planning to further
expand & elevate the business to cater the influx of automotive
industry growth and the demand of new vehicles in Myanmar (45%
growth Y-O-Y) and; we have plan for a schematic strategic approach
in each area of Sales, After-Sales, Product Launches, Marketing &
Branding and Customer Satisfaction from now until the year 2020 as
being laid out in this profile.
This is to ensure a future growth of the company inline with the
automotive industry. Thus, contributing to the growth and success of
the country.
VISION

Market Leader of 15,000 UNITS by 2020

SALES with 50% Market Share

Marketing No. 1 Automotive Brand in Myanmar by 2020

Manufacturing
Most prominent and advance auto assembly in
Myanmar

The most preferred automotive company providing

Mission outstanding customer motoring experiences
SSS GROUP OF COMPANIES

FACTORY
• CKD / SKD Full
Manufacturing
Plant

• East Dagon
Industrial Zone

• 15 Acres

• Manpower : 255
staff
SSS GROUP OF COMPANIES
SSS GROUP OF COMPANIES
SSS GROUP OF COMPANIES

HQ
• Kabar Aye Pagoda
Road, Yankin
Township
• Since 2013

• Super Seven Star Co.

Ltd
&
• SSS Auto Leasing Co.
Ltd

• 15 Show Car

• Manpower : 268 staff

FINANCE & AFTER SALES
ACCOUNTS IMPROVEMENT
MYANMAR : ECONOMY & TIV TREND

Myanmar Economic Trend ASEAN Trend

- TIV (Passenger Vehicle)

Country 2016 2017 % Growth
Indonesia 1,056,216 1,100,000 4%
Thailand 709,638 820,000 15%
Malaysia 520,359 550,000 5%
Philippines 312,510 360,000 15%
Vietnam 237,654 245,000 3%

Myanmar 3,534 5,000 40%

- Production
Country 2016 2017 % Growth
Indonesia 1,168,566 1,200,000 8%
2017 2018 2019 2020
Thailand 1,935,333 1,800,000 -6%
GDP/ Capita Malaysia 523,155 520,000 0.7%
1480 1519 1537 1721
(US$) Philippines 101,496 120,000 40%
Vietnam 205,743 195,000 -5%
6.8 6.3 6 4.2 Inflation Rate

Unemploymen
Myanmar 975 2,400 155%
4 4 4 4.2
t

▣ Promising Economic Outlook

① GDP Growth in Myanmar is expected to accelerate to 7,1% in 2017
① More Used Japanese car Market
② RTAD is now going to revise / introduce the Automobile law
- Used car are 95% of the market
The new Revised Automobile Law will be submitted Parliament for
Approval within 2017.
- 65% Market controlled by Toyota.
- SKD Production in Myanmar is very limited.
MYANMAR
TOTAL INDUSTRY VOLUME OVERVIEW
15K
New Vehicle Sales Growth Constant @ 45%

10K

7K

5K
4K
3.5K

2015 2016 2017 2018 2019 2020

SSS : OPERATIONS SUMMARY

’13 ‘14 ’15 2016 2017 2018 2019 2020

Description
Result Result Vs ’16 forecast forecast forecast

63 K
TIV NEW
4K 5K 25% 7K 10K 15K

Sales 816 1,516 595 616 1.2K 94% 2.8K 4.5K 7.5K

Market Share - - - 15% 24% 60% 40% 45% 50%

Manufacturing 1,011 1,353 287 334 1,024 300% 2.8K 5K 8K

Strategy in 2020

○ SALES : Achieving 50% market share ○ MARKETING : Myanmar No.1 Auto Company
- 25 new model launches until 2020
- Building confidence in SSS & Auto Brand
- Strengthen Distributorship
- Position as Myanmar most preferred by winning Car of the Year
: KIA, Peugeot, SsangYong, King Long - Re-strategize Roadshow (in conjunction with World Cup 2018,
: DS (from Citroen) – new distributorship Sports Marketing)
: - Market leader in digital marketing : facebook, viber, instagram

- Sales Campaign
○ NETWORK : Flagship outlet across the nation
: Aggressive and schematic campaign - 15 new outlets by 2020
: 7 Years Warranty - New 2 Kia Redcube, 1 Peugeot Bluebox, 1 DS Flagship
- 20 new Service Center
SSS SALES TREND & MARKET SHARE
48 50% 3 .5%

42 3 .0%

45%
36 40%
2 .5%

24%
30 2 .0%

24 15% 7.5K 1 .5%

18 10%
4.5K 1 .0%

12
2.8K
6
0 .5%

1.2K
0.5K 0.6K
0 0 .0%

2015 2016 2017 2018 2019 2020

Strategy in 2020
○ SALES : Achieving 50% market share
- Sales Campaign
: Aggressive and schematic campaign according to the Market condition
: New program introduction of 7-Years Hire Purchase
: Auto-Leasing : Support in Sales numbers by introducing Lease-Purchase Program to Corporate customers
SALES SUMMARY by Model
Model YEAR 2016 2017 2018 2019 2020

TOTAL 616 1,200 2,800 4,500 7,500

Picanto 19 140 360
Rio 61 150 552
Cerato/Taxi 21 0 0
Carens 28 50 288
Optima 45 100 264
Sportage 73 250 552 4,500 7,500
Sorento 85 250 576
Carnival 21 50 72
Mohave / K9 2 10 34
K2700 / K300 126 100 180
KIA 481 788 2,878
PEUGEOT 42 96 100 150 200
SSANG YONG 50 70 0 0 0
KING LONG 43 46 50 100 100

0 0 20 100 150
New BRAND
FINANCE & AFTER SALES
ACCOUNTS IMPROVEMENT
SSS PRODUCT PLAN 2018 - 2020
Twenty-FIVE new and face-lifted models till 2020
2017 2018 2019 2020

Face - Lift SPORTAGE

QL
CARENS
RP

RIO CARNIVAL SPORTAGE

YB YP GT

PICANTO MOHAVE
JA HM
OPTIMA SORENTO
TOTAL
8
OPTIMA
11
SORENTO
9 5 25
RIO CARNIVAL
JF UM

OPTIMA GT CERATO
PICANTO CARENS
JF YD
All - New
SPORTAGE
NIRO STINGER OPTIMA GT
GT - QL

PEUGEOT DS DS
308 2 MODELS 2 MODELS SPORTAGE

PEUGEOT PEUGEOT PEUGEOT

3008 3 MODELS 2 MODELS
Picanto Rio

Optima Stinger Quoris

Sportage Sorento Niro

FINANCE & AFTER SALES
ACCOUNTS IMPROVEMENT
NETWORK DEVELOPMENT 2017
 Network Overview

7 3 3
Current

SALES SERVICE CONSIGN.

OUTLETS CENTRES OUTLET
2

by 2020
+3 +13 +7 2
Forecast

10 16 10
SALES SERVICE SALES
OUTLETS CENTRES DEALERS
FINANCE & AFTER SALES
ACCOUNTS IMPROVEMENT
Marketing Plan
2017 2018 2019 2020
Building Improving Strengthen Brand Royalty
Brand awareness Brand perception Brand Equity

+ New product + Digital Marketing + Digital Marketing + Digital Marketing

launches + KIA Drive On Tour + PR Initiatives + Experiential Marketing
+ KIA Drive On Tour + Sales campaign + New product + New Brand Identity
+ Sales campaign (More Aggrassive ) launches + Big Sales campaign
+ Mini Roadshows + Experiential
+ Digital Marketing Marketing

2017 Introduce Aggressive

Myanmar NEW SSS Motor-
Model
Car of the Business Show
Launches
Year Model

Budget Budget Budget Budget

USD 300,000 USD 840,000 USD 1.6 Mil USD 2.6 Mil
Marketing Budget
USD 2.6
Mil

USD 1.6 Mil

USD 840K
Marketing Expenses
USD 300K

Sales Target 7,500

4,500
2,800
1,200

Year 2017 2018 2019 2020

COST / UNIT USD 250 USD 300 USD 350 USD 350
SSS Roadshow PlanPlan
SSS Marketing
Activity 2017 2018 2019 2020
Total Venue 8 10 12 20
Sales Booking 250 1,500 3,500 5,000
Test Drive
Exposure
200 1,500 2,200 3,500
Service
Appointment
100 500 1500 2500
 DIGITAL ECOSYSTEM

WEBSITE FACEBOOK INSTAGRAM VIBER

• KIAMyanmar
• www.kia.com.mm • KIAMyanmar • Kia_Myanmar
• www.superseven • PeugeotMyanmar
stars.com • SsangyongMyanmar
• SuperSevenStarsMotors

Activity Current 2017 2018 2019 2020

Facebook Fan 206 K 200 K 300 K 500 K 750 K
Viber Fan 431 K 500 K 700 K 800 K 1 Mil

Instagram Fan 769 1K 2K 4K 5K

SSS Events and Roadshows
Thank You