 Nature of Business Manufacturer

 Additional Business Supplier

 Company CEO Mr. Ajay Bedi
 Year of Establishment 1995
 Legal Status of Firm Private Limited Company
 Surya Rubbers is one of the leading manufacturers
in Microcellular rubber sheets, Eva rubber sheets,
Eva Insole, Rubber sole sheets, Heel sheets, Block
sheets, Rubber hawai chapples.
 These products are used in footwears, packing
industry, printing industry, house hold goods,
Engineering & Mechanical industry inputs etc.
 Surya Rubber range of technologically-advanced
products are fabricated with finest grade raw
material and cutting edge tools.
The company has also planned to
open a stream of new branch
offices abroad to expand their
business operations
Surya Rubber has been able to
become the leader in this industry,
owing to the support of team
members.
•Eva rubber sheets
•Eva Insole
•Rubber sole sheets
•Heel sheets
•Block sheets
•Rubber hawai
chapples
 The study on effectiveness of sales
promotion and advertising activities with
special reference to SAV Hosiery.
 To find out the factors that influences the
purchase decision of dealers /consumers.
 To identify need of new innovations of the
company towards sales promotion.
 To know about the different strategies for
sales promotion.
 Research Design :Descriptive

 Primary Data :Questionnaire method.

 Secondary Data :Books, journals and Websites

 Population : Dealers of Surya Rubbers

 Sample size : 50 delaers

 Sampling Technique : Convenience sampling

 45

40

35

30

25

20

15

10

0
Visual Print Audio Displays Banners Brochures

Result shows that visual media and print media influence dealers mostly and
brouchers also attract the dealers. About 40% were influenced by visual media,
30% by print media, and 20% by brouchers, Audio media, displays and banners
attracted 4% and 2%.
 60

50

40

30

20

10

0
Excellent Good Satisfactory Poor

 About 50% of the respondent dealer’s demonstration was

good while 30% demanded that the result was only
satisfaction. And 20% commanded it to be excellent.
 40

YES
NO

60

 About 60% demanded that advertisement message

has succeeded in influencing the dealers while 40%
had negative opinion.
 PERCENTAGE

Excellent
Good
Satisfactory
Poor

 About 56% of dealers were of the opinion that, the

product provided good quality while 28% commended it
to be excellent and 16% it as only satisfactory.
 PERCENTAGE

40

YES
NO

60

 About 40% of dealers demanded on the need for

additional sales promotional and advertisement activities
while 60% were satisfied with present status.
 PERCENTAGE

Cordial
Very friendly
Hostile
Poor

 About 40% of the dealers were of the opinion that the dealer’s
relationship was cordial and 30% as very friendly, 24% as hostile.
And 6% commanded it as not very good.
 Company produces more environmental friendly
products to dealers & also try to attain maximum
consumer satisfaction.
 Company favour traditional line of sales promotion
programmer like transporting products directly to the
shops.
 Company provides discount coupons gift etc to the
dealers.
 As a trend in our economy, numbers of farmers are on
decreasing stage it will affect the demand of cattle
food.
 Company faces competitor’s effectively through
quality and effective sales promotion program of the
company.
 Marketing department should concentrate more on Ludhiana district
explore the chances created by the opening of a new plant.
 Strict cost control measure should be taken to reduce unnecessary
over heads.
 Make appropriate market study and introduce more innovations in
sales.
 Advertising through media should be used as effective sales
promotion program.
 Direct marketing technique should be used for effective sales
promotion program.
 Diversification of products should be used as the key to future growth.
 dealer retention measures should be enhanced.
 I have been able to understand the activities of
Surya Rubber their way of working and their way of
approaching the dealers and the importance of
Advertising, i.e. how beneficial is the advertising for
any firm to communicate about their offers and
events to the consumers.
 The respondents were very positive in providing the
information about how Surya Rubber has to go for
promotion and why do they go for Surya Rubber
and what measures Surya Rubber has to take in
improving the service to their dealers.