Professional Documents
Culture Documents
Tom Robinson
Senior Lecturer
Sports-related travel is a
$182 billion
industry, generating over 47 million hotel
room nights annually.
Diagram
Diagram1:1:AAconsumer
consumerclassification
classificationofofsport
sportand
andtourism
tourism (Robinson
(Robinson&&Gammon
Gammon1997)
1997)
Sport or Sports Tourism?
Parks et al point out when discussing the differences in
Sport and Sports management:
“Sports implies a collection of separate activities such
as golf, soccer, hockey, volleyball, softball, and
gymnastics - items in a series that can be counted.
Sport, however, is a collective noun that includes all
activities that meet the criteria, not just a few that may
be placed on a list” (Parks et al, 1990:6).
Educational programmes
Training courses
Poon 1993
Old Tourists
Sun
Sand
Sea
New Tourists
Small scale
Segmentation
Satisfaction
Sensitive
Future Tourists
Emotion
Education
Entertainment
Experience
What is an Experience?
“An experience occurs when a company
intentionally uses services as the stage,
and goods as props, to engage
individual customers in a way that
creates a memorable event”
Pine and Gilmore (1998)
Increasing sport event calendar
1970 – 55
2004 – 35,000
Bigger and more of them
Active sport tourism market
Sport tourism Attractions
Olympic Museum Hall of Fame
Lausanne, Switzerland Cooperstown, N.Y.
Sport as a secondary motivation
Table tennis
Football
Badminton
Gymnastics
Diving
Summary
Remarkable increase in opportunities in sport tourism
People focused profession
Specific knowledge and skills needed
Education and training programs are relatively rare
More research needed - profiling
Sector needs professionalism - linked to quality of experience
Recognition needed from academia / industry
Body of knowledge needs to be developed
Need to develop links between academic institutions and
industry to meet present and future targets for trained
professionals in sport and tourism.
The development of new courses to meet the needs of the
specialist sport tourist and develop a framework for the industry.
The next Olympic Sport?
Space Sport Tourism
30 million US dollars
Russian Space
Agency