Creativity and Innovation

Creativity is related to ‘imagination’, but innovation is related

to ‘implementation’.
• The quality of thinking new ideas and putting them into reality
is creativity.
• The act of executing the creative ideas into practice is
innovation.
• Creativity is an imaginative process as opposed to innovation
is a productive process.
• Creativity can never be measured, but Innovation can be
measured.
• Creativity is related to the generation of ideas which are new
and unique. Conversely, Innovation is related to introduce
something better into the market.
• Creativity does not require money. On the other hand,
innovation requires money.
• There is no risk involved in creativity, whereas the risk is
always attached to innovation.
 DARWANIAN PERSPECTIVE OF
CREATIVITY
• Darwin gives a theory of natural selection which decides that
which species will survive in nature.
• According to Darwin perspective, creativity involves the
following three conditions:
1) There exists some processes that generates variations.
2) By these variations the fitness of the variants is decided by
the natural selection. But in case of humans, the selectors
are more likely to be cognitive or cultural in nature.
3) There is some retention procedure that preserves and
reproduces the variations so selected.
• So the creative genius requires the unpredictable
generation of rich diversity of alternatives.
 According To Dean Keith Simonton:
What creativity is?
• Creativity appears in a person who has the
following features:
 Creative people are array of intellectual, cultural
and aesthetic interests.
 They are widely open to novel ,complex and
ambiguous stimuli in their surroundings.
 Highly creative people are introverted.

 Highly creative individual are independent ,self-

directed and unconventional.
As a result they impose fewer constraints on
their thoughts
 INNOVATION AND CREATIVITY
THROUGH COLLABORATIVE SPIRIT
• Creative genius are ready to have the ideas of
others. But there is difficulty for the group to
come together which allows thinking to grow
through open and honest collaboration.
• Let us consider the discovery of DNA’s structure. It
is the result of successful collaboration of James
Watson ,Maurice Wilkins, Crick and Pauling. Their
different styles of work were the key aspect to the
discovery of DNA(deoxyribonucleic acid).
• Thus it demonstrates that India can leverage its
resources for innovation and creativity through
diversity.