IT Strategy, Design

and Implementation
for Easy2Grocery

Submitted By:- Kshitij Tripathi

Agenda:-
VMG Framework

Industry Analysis

Stakeholders Analysis

Process Flow Diagrams

Issues and Challenges faced by the company

Issues and Challenges faced for cloud adoption

When “Not-to-go” for cloud

 VMG
Framework
 VISION MISSION GOAL
Sales: Achieve 50 online orders per day in next
12 Months.
To be a one stop To provide a superior
shopping customer service and a Operational: Deliver within 3 hours of order
destination for all pleasurable across Bhubaneswar in 12 months
your shopping shopping
needs and be the experience through Website: Transform the website into an efficient a
leading online high quality products nd intuitive navigation structure
retailer in East and understanding
India. customer needs Customer Care: Enhance customer service and
increase customer retention by 20% in 6 months
Marketing: Increase online marketing reach by
50% in next 3 months
Industry
Analysis
 POLITICAL ECONOMICS
1. Several companies
1.Advantage of being a pl
establishing offices in
anned city - Govt.
BBSR off late,
continuously trying to
employment
improve the standard
Opportunities, high
of living of people.
disposable income
2. 2015: World Bank 2. High proportion of young
finds Bhubaneswar sters from colleges in and ar
best place to do ound BBSR with
business. propensity towards
spending
SOCIAL TECHNOLOGICAL
1. Target group:
Housewives, the elderly 1. Most mobile service
and the differently providers present in
abled. BBSR, also 4G coming
up
2. Level of computer
literacy is low 2. Limited options for
broadband service
3. Opportunity with providers.
college students can be
explored

LEGAL- Lack of a national ecommerce policy framework - multiple interpretations of

tax computations and hence chance of double taxation
Stakeholder
Analysis
 Customer & Supplier
- High ROI
- Customers would always look to
increase margin on products to
increase ROI.
- A supplier would always look for
quick cash turnover.
Employees
- Work Life Balance
-Relationships with co-workers
- Contribution of work to
organization's business goals
- Opportunities to use skills
Promoter
-Increase top and bottom
line
- Aim is to expand scale of
business and increase profits.
Process-Flow
Diagram
 L0 Level Diagram
Inventory

easy2grocery

Customers Marketing Logistics Operations Finance HRs Environment

Competitors
 L1 Level Diagram
Submit Cash and Reverse
order online carry Order

Yes
No

Inventory A
Customer Submit order Order Single Billing and Delivery
vailability c
via phone processing packaging delivery successful
heck

No Yes

COD/Payment
Submit order In-store receipt
at store via w inventory
alking

Order Closed

Store Manager Procurement

 Procurement
L2 Level Diagram

Generate Select Vendors Generate Receive

Requisition / Distributors Purchase O Goods
rders

Update Make Generate Match Income

Inventory Payment Receipts Receipts with
PO
 Cash and Carry
Make Separate
Select Receive
POs for each Purchase
Vendors Goods
Vendors

Make
Get Bill Payment

Order Processing
Receive Online / Verify Generate
Telephonic Order Customer Sales
Authenticity Order
 Reverse Order
Delivery Yes Payment
Not Retry Delivery
Receipt / Cod
Successful

No Cancel Update
Order Inventory

Online Purchase
Customer Add Customer Create Customer
Customer Visit
Search Product to A/c or Login to Confirms
Websites
Products Basket Existing A/c order
 Which cloud service model to choose?
Our suggestion-
Application Service Model
• Adopt SaaS for the applications mentioned, from service
Billing SaaS Intstalled at base location providers like Microsoft Azure or similar for separate
Order Fulfillment Manual applications as it will increase controllability and monitoring
• Also go for IaaS for production environment so as to
Route Management Manual
integrate these applications when the organization decides to
Inventory Application Manual for a while go for Data Analytics so that all data is available at one
platform

Billing Order
Inventory Fulfillment Routing
SaaS
SaaS SaaS SaaS

Integrating IaaS

Analytics
SaaS
 ISSUES AND
CHALLENGES
FACED BY
COMPANY
 1. Internet Penetration
The number of persons using internet at
BBSR was considerably very less.
2. Mode of Payment
• COD mostly preferred due to lack of trust in
platforms
3. Logistics • Low Penetration of Debit/Credit Card.
• Postal Address Standardization Spamming
• Coupling of Orders to reduce Logistics cost
Viruses
4. Technical Issues
• Denial of services
• Unauthorized Access Theft and F
5. Telecommunication Infrastructure raud
The communication lines laid are very
weak, in terms of, BBSR still have wires
and not optical fibers
6. Availability of Skilled Workforces
• Low Retention Rate
• High Attrition
 Social Challenges
COMPUTER LITERACY

“ “ “ “
HIGH RETURN OF GOODS
Target group as in women and
Very difficult to match the
differently abled are not
expectations of the customers as
particularly computer
most of them are first time users.
literate in tier II cities like
Bhubaneswar.

ABSENCE OF POLICY
LACK OF CREDIT POLICY
FRAMEWORK
Lack of flexible credit policy based on
“ “ “ “
Unnecessary tax burden due to
trust as compared to the local kirana
lack of standardized policy
stores (Mostly preferred by people
framework.
who want to pay on a monthly basis)
 ISSUES AND
CHALLENGES
FACED FOR
CLOUD
ADOPTION
 An evaluation of issues/challenges in cloud computing
Challenges Ecommerce Easy2Grocery

Very High Costs of Implementation and Transition

Integration with existing architecture
Privacy risks and Data Loss
Loss of control
Lack of visibility into future demand, associated costs
General security risks
Lack of standards between cloud providers (interoperability)
Transparency of operational controls and data
Legal and regulatory compliance
Risk of intellectual property theft
Overall trend Moderate Low
Legends

Very Likely Likely Neutral Unlikely Very Unlikely

**Source: KPMG
 Easy2Grocery Cloud Strategy Roadmap
% Complete Actual (beyond plan)
1 Plan Duration Actual Start

PLAN ACTUAL ACTUAL

ACTIVITY Duration PERIODS(in weeks)
START START DURATION
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Consultation 1 2 1 3

Vendor selection 3 2 4 2

Deciding upon the infrastructures required 5 1 6 1

Deciding upon the add on softwares 5 1 6 1

Deal Closure 6 1 7 2

Upgrading current infrastructure 6 2 7 2

Design architecture 8 4 9 4

Migration of data 8 2 10 2

Setup individual modules 8 5 10 5

Integrate modules 13 2 15 2

Grant Access Permission 14 1 16 1

WHEN “NOT
TO GO” FOR
CLOUD
 IT Infrastructure and Staffing
When one is not confident that the team
can handle (simple or complex) problems
that may occur
Remote Access
• When one have just invested in
Internet Connectivity
• When there is slow or
02 new hardware, it may be best to
wait and plan to go to the cloud
unreliable internet connections.
• When one is not sure about the
01 03 once need arises.
• When one don't have staff
reliability of internet connection. members or contractors with
04 extensive experience or technical k
nowledge to manage servers

Organizational Culture and Physical Resources

If Staff members are not open to change in technology
If one doesn’t have servers and available storage space,
recent operating systems and reliable computers for the task.