BUSINESS JIGSAW

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Introduction

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 Business Jigsaw
• Business Jigsaw is a carefully crafted business
game designed and developed by the CMS
Business School faculty team
• aims to build in an MBA student a familiarization
with playing competitive gaming scenarios

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• Business Jigsaw encourages student teams to
successfully solve creatively designed, unstructured
business challenges (triggers)
• students are yet ‘unknown’ to each other on campus
when they begin playing the game
• great opportunity to meet and mingle as peers for
the first time in CMS Business School through the
Business Jigsaw activity!
• students remain in the same group for the duration
of the game
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Industry Stations

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• students groups are anchored to an Industry
Station managed by a Faculty Head
• access it on the Learning Management System
(LMS) of CMS Business School
• it plays a major role in facilitating the game
• it displays schedule of activities, instructions and
scores
• student groups upload activity reports on the
Industry Stations
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• the student groups are assigned one company
across seven industries
• student groups play the game by reacting to
triggers given at regular intervals and as per
the schedule displayed on LMS
• the game is played in a fun-filled and mutually
collaborative environment

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Aims

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• the business game aims at promoting in a
student the ability to engage in groups and
work on unstructured tasks that lead to a
structured outcome

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• Business Jigsaw also introduces a student to
the basics of company analysis and industry
analysis using data from reference sources

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Learning Outcomes

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• to enhance familiarization among students
on data sources for companies and industries

• to facilitate students to conduct company

and industry analysis

• to enable students to compile a company’s

profile, financial data, competition, market
profile and business outlook
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• to encourage students to apply decision
making skills

• to build team work skills among student

groups

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Playing the Business Jigsaw

Steps

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Step 1.
a. Wednesday, July 11, 2018: the Industry Station
Head organizes each section into seven groups
(6-8 members per group).
b. Sections (01, 02,…08) will observe that each is
assigned seven companies across seven
industries.
c. Faculty Mentors will introduce the Business
Jigsaw Game (matrix displayed on LMS).
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Step 2.
a. The faculty mentor provides instructions to
student groups on the steps to conduct company
analysis and industry analysis.
b. Students are required to prepare reports on July
11 and 12, 2018.

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Step 3.
a. Student groups are required to upload reports on
the LMS platform by 8:00 am Friday, July 13,
2018 as per the displayed schedule.
b. The reports will be assessed and Daily
Performance Scores of groups will be displayed
on the LMS, classroom notice boards and Live TV.
c. On Friday, July 13, 2018, industry-wise business
tasks (Trigger 1) will be displayed on LMS.
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Step 4.
a. Saturday, July 14, 2018: Trigger 2 and the key
business themes of the game will be displayed
on LMS.
b. Monday, July 16, 2018: student groups are
required to upload the final report on LMS.
c. Presentations will be held when all student
groups complete their orientation program

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Schedule

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Schedule
Day Date Activity Time
Wednesday 11.07.18 Ice-breaker, group formation , introduction to Company and Industry
Analysis activities

Thursday 12.07.18 Report preparation of Company and Industry Analysis

Friday 13.07.18 Uploading of reports for Company and Industry Analysis on LMS 8.00 AM
Performance Score of groups will be displayed on LMS, notice board, Live
TV 3.30 PM
Business Jigsaw Trigger (Round 1) to be announced 4.00 PM

Saturday 14.07.18 Uploading of reports for Trigger (Round 1) on LMS 8.00 AM

Performance Score of groups will be displayed on LMS, notice board, Live
TV 12.00 PM
Business Jigsaw Trigger (Round 2) will be displayed on LMS 4.45 PM
Industry sector themes will also be displayed on LMS, notice board, and
Live TV

Sunday 15.07.18 Business Jigsaw activity report preparation

Monday 16.07.18 Uploading of Business Jigsaw Final Report (Round 2) on LMS 8.00 AM
Tuesday 17.07.18 Performance Score of groups (Round 1,Round 2) will be displayed on LMS, 4.45 PM
notice board, Live TV

06 .08.18 – Group presentations

11.08.18
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Tuesday 14.08.18 Final results will be announced on LMS. 8.00 AM
COMPANY ANALYSIS

1. a. Name of the company

b. Brief History of the company in India
2. Location and Address of the Headquarters
(image)
3. CEO ( Name, Age and Image)
4. Number of Employees in India

Useful Links: for e.g. https://www.tvsmotor.com/

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4. Basic Financial Data
• Gross Sales / Revenue (INR)
• Profit (INR)
• Market Share (%)
• Current Market Price (Share Price in INR)
Useful Links: www.bseindia.com, www.nseindia.com
5. Key Products and Services (max. 5)
Useful Link: www.moneycontrol.com and Company
website

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6. Major Competitors in India (max. 3)
a Name of the company
b. Location and Address of the Headquarters
(image)
c. CEO ( Name, Age and Image)
d. Number of Employees in India
e. Basic Financial Data
– Gross Sales / Revenue (INR)
– Profit (INR)
– Market Share (%)Useful Links: www.moneycontrol.com
and Company website www.bschool.cms.ac.in
7. Market Profile for Products and Services
Market Potential , Tapped and Untapped Markets, Market
Preference (Rural, Urban, Semi-Urban - wherever applicable)
Useful Links on Market profile:-
a. www.ibef.com
b. www.livemint.com
c. www.economictimes.indiatimes.com

8. Challenges faced by the company in India

- disruptive technologies (for e.g. Paytm)
- changing consumer preferences

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INDUSTRY ANALYSIS
Time-period: Refer data only for Financial Years (FY) 2015-16 and 2016-17

Indian Scenario/Overview
1. Identify the five top Indian companies in your industry (e.g. Two-wheelers,
Airlines etc.)
2. Name of the current CEO of each of these companies (with Images)
3. Basic Financial Data
• Gross Sales / Revenue (INR)
• Profit (INR)
• Market Share (%)
4. Contribution of Industry to the GDP in India

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Instructions: Company and Industry Analysis
1. Refer the following Sources :
A. Business News papers / Articles/ Magazines
( Economic Times, Times of India, The Hindu Business
Line, India Today, Business Today etc.)
B. Industry Reports ( CII, FICCI)
C. Business News and Updates
2 . Number of Pages : Maximum 3 pages for
Company Analysis and 2 Pages for Industry Analysis
(Submission on LMS)
3. Negative marking for late submissions www.bschool.cms.ac.in
 Evaluation Components

Company Industry Understanding Understanding Presentation

Analysis Analysis Triggers Triggers
Report Report (Round 1) (Round 2:Final Report)

10 10 10 10 10
TOTAL MARKS 50

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 BUSINESS JIGSAW TRIGGERS - ROUND 1

Industry Trigger 1 Task 1

Information PM Modi says IT sector is the new face Write a brief note on how the adoption of IT solutions can help
Technology of India. 1 lakh crore INR pumped in. bring about radical political reforms (200 words)
Two- Your company has launched a 2 Design a blueprint of your company’s prototype and prepare a
wheelers wheeler ambulance in the rural areas neatly drawn sketch of the motorbike to be showcased at Auto
of India Expo New Delhi
Four- Your company will launch the world’s To win the INR 10 lakhs cash prize, present the concept car idea
wheelers most energy efficient automobile at the its design features and styling (in a 200 word note ) to Nita
Geneva Motor Show 2022 Ambani and convince her to be the Brand Ambassador for the
product.

Televisions Your company launches a new range of
TVs with face recognition technology
Mobiles Your company teams up with Jio to
offer the lowest priced handset and
data pack in India
Write a short note explaining the response and reaction of
competitors to this move (200 words)
Briefly explain the features, pricing and duration of validity of this
new product; design a newspaper advertisement that promotes
the product among rural consumers. (200 words)

Airlines Your company offers passengers a
stunning view of the sky in all aircraft in
its fleet
Banking Your bank buys a company that
benefited from demonetization.
Prepare a neatly drawn sketch showing an artist’s impression of
this model of aircraft and explain how your company will come up
with a better design. (200 words)
Your bank has become the largest payments bank in India. Explain
the reasons why account holders of your bank reject this move.
(200 words)

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 BUSINESS JIGSAW TRIGGERS - ROUND 2
Industry Trigger 2
Information Political parties in India turn to IT.
Technology
Two-wheelers Your company is in the final stages of testing a
new scooter model that offers the pleasure of a
bike and comfort of a scooter
Four-wheelers Your company buys Ola for INR 2000 Cr. Car
sales in your city increase by 20%
Television Your company has come out with new
television models that come with a recording
and camera function
Mobiles Your company plans to launch an inbuilt app
exclusively for farmers
Airlines Your company plans to launch live inflight
entertainment in all its flights
Banking Your bank plans to buy Karur Vyasa Bank (KVB)
for INR 10000 crores. A competitor bank makes
a counter-bid for INR 30000 crores.
Task 2
As an IT company briefly explain the advantages of using IT to bring
about free and fair elections
Your company offers a cash prize of INR 50 lakhs for the best
business idea that sells 1 million units of the new scooter to users
aged 18-24 years within the first 12 months of its launch. In 200
words explain the success of your business idea.
Your company is facing a difficulty in finding parking space for cars
and many drivers have left the company .In 200 words explain how
you will find a solution to the challenges facing your company.
Prepare a detailed prototype focussing on all the features and
functions of your product and showcase it at the Shanghai Electronics
Fair 2020.
Create a collage describing the features of the app and all possible
benefits for the farmer. Also describe how competitors may come up
with a competing app. (200 words)
Create an online poster gallery showcasing all possible live inflight
entertainment options for passengers .
News reports suggest a major scandal to the tune of INR 5000 crores
has been uncovered at KVB. Your bank thinks it is still a great idea to
go ahead with the buy. Explain the reasons why.
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 BUSINESS JIGSAW THEMES

Industry Themes

Information Congress party seeks an IT solution for initiating radical political reforms in India.
Technology

Two-wheelers Patanjali is planning to launch a Motorbike. Ties up with Apollo Hospitals.

Four- Tata offers USD 1 million in prize money for the winning team that creates the world's best low cost
wheelers car. Create the concept car and showcase it in the Dubai International Car Show 2020.

Television Phillips launches a new TV with security features. Competitors sales dips.

Mobiles Reliance Jio buys Micromax. Plans to enter rural markets with a smartphone and data pack combo
priced at INR 499 per year.
Airlines Air India to come up with a sky roof on all aircraft. Airlines get the jitters.

Banking SBI to acquire Paytm to become the largest payments bank in India.

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 Evaluation Components
Components (Trigger 1 and 2 ) Marks

Trigger 1
Logic and Reasoning 5
Uniqueness and Originality 5
10
Trigger 2
Logic and Reasoning 5
Uniqueness and Originality 5
10

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 Evaluation Components
Group Presentation
Components Marks
Content 2
Communication 2
Team involvement 2
Body language 2
Query Handling 2
Total 10

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