PRESENTED BY

MUSTAFA SHAH
INTRODUCTION

 Acquired by Mac  Engro Foods

Fisheries in 1920  Launched in March 2009
 Acquired by Lever  Sales Rs 10 million on
Brothers in 1922 together volume of 76,000 liters
with Unilever.  Launched in 8cities and
 Introduced in Pakistan in towns
1995  Target to go national by
 Purchased all assets of next year
its competitor POLKA.
OBJECTIVE

 To study of entering of Omore in the ice cream market.

 Respond of customers towards Omore

 Effects of Omore on Wall’s

47.5 52.5
37.5 62.5
 15.0 35.0

50.0
 10.0
17.5

30.0

42.5
 2.5

17.5
40.0

40.0
 12.5

37.5 50.0
 10.0

22.5

37.5

30.0
 15.0

77.5

7.5
PRICE
QUALITY
DESIGN AND PAKAGING
AVALIABILITY
VARIETY
TASTE
CONCLUSION
 Omore can get a large market share when it get national
next year.
 People are responding positively towards Omore.
 Wall’s is having high market share then Omore.
 Omore has to improve taste and bring more varieties to
increase its market share.