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Êoing well and doing good.
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We all want to be pampered, to look and feel great And that's just what Lux offers you on a
daily basis at a price you can afford.
Lux is the brand of UNILEVER INDIA LTD. It has been winning hearts of INDIAN consumers
for 80 years.
Lux stands for the promise of beauty and glamour as one of India's most trusted personal
care brands.
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At that time there was only one competitor of Lux, which was from its own brand
³LIFEBUOY´.
In the initial stages Lux was introduced in the major cities of INDIA like Calcutta, Mumbai etc.
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customers towards the product.
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In the growth stage, their sales rapidly started rising.
They have expanded their market to the other cities of INDIA.
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The company has expanded their market to almost all the cities of INDIA.
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) The Lux products are now available at higher prices in the market, the reason
behind is that the company¶s marketing objectives is to maximize more profit.
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) Now Lux products are available in almost all the cities of INDIA. Their
distribution channel is same as in the initial stage.
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' ),In this stage Lux advertising has been reduced to some extent because of
the more brand awareness in the minds of customers.
Recently, they have shown a
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* ,,The presence of Wipro in the toilet soap industry can be seen through their brands such
as Y and + V" .
In the southern market of India it is a major market player in toilet soap.
VY,,,It entered the segment last year and has made a strong headway in a short time by
growing to 1.75% in just five months. With the brands likeÎ , /,,*,and
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* ,,The presence of Wipro in the toilet soap industry can be seen through their brands such
as Y and + V" .
In the southern market of India it is a major market player in toilet soap.
VY,,,It entered the segment last year and has made a strong headway in a short time by
growing to 1.75% in just five months. With the brands likeÎ , /,,*,and
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#$ %
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Vmportant otes
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