SS 225

JAQUE, ROGER JR.

LEONERO, VAL FRANCIS
ARMADA, CHERY LYN A.
CASANA, ALPHA
GAZO, MICHELLE
LABATA,DYNA L.
LAMPARERO, MARY MAE
LEBANAN, DONNA BELLE
MAGALLANO, BANIZA M.
APRILYN
DISCUSSED BY:
DYNA L. LABATA
 Treatment for a personality disorder
usually involves a talking therapy . This is
where the person talks to a therapist to
get a better understanding of their
own thoughts, feelings and behaviors.
 It will last for at least 3 months, but can
often last longer depending on the
severity of the condition and other
problems the person may have.
 As well as listening and discussing important
issues with the person, the therapist may
identify strategies to resolve problems and,
if necessary, help them change their
attitudes and behavior.
 Therapeutic communities (TCs) are an intensive
form of group therapy in which the experience
of having a personality disorder is explored in
depth.
 The person attends at least 1 day, a week and
sometimes even 5 full days a week.
 TCs have been shown to be effective for mild to
moderate personality disorders, but require a
high level of commitment.
 Medication may be prescribed to treat
problems associated with a personality
disorder, such
as depression, anxiety or psychotic
symptoms.
 For example, moderate to severe symptoms
of depression might be treated with a type of
antidepressant called a selective serotonin
reuptake inhibitor (SSRI)
 Many people with a personality disorder
recover over time. Psychological or medical
treatment is often helpful, but support is
sometimes all that's needed.
 There's no single approach that suits
everyone – treatment should be tailored to
the individual.
 It's not clear exactly what causes personality
disorders, but they're thought to result from
a combination of the genes a person inherits
and early environmental influences – for
example, a distressing childhood experience
(such as abuse or neglect).
Having a personality disorder can have a big effect
on the person's life, as well as their family and
friends, but support is available.
If you'd like support for yourself or someone you
know, you may find the following links useful:
 Mind – useful contacts page
 Rethink Mental Illness – useful information page
 Royal College of Psychiatrists – leaflet for
people with personality disorders, and
their family and friends
 Time To Change – personal stories from
people with personality disorders
 Prepared by:
Roger Jaque Jr.
 Because the same traits can be found in every culture,
intercultural comparisons and correlations are possible:
Are Italians more extraverted than the British? Are
aggregate (average) scores related to features of culture,
to economic indicators such as per capita Gross
Domestic Product (GDP), or to health-related variables
such as smoking or HIV infection prevalence?
In recent years we have addressed such
questions with data from large cross-cultural
studies, but we first were obliged to assess the
comparability of cross-cultural data.
 Cross-cultural comparisons present difficulties
because of scale translation, cultural differences
in response biases, and unfamiliarity with
questionnaires in some cultures.
 But from an epidemiologist’s perspective,
perhaps the major limitation of our comparisons
at the culture level was the use of convenience
samples, which might not be representative of the
entire population.
 Studies of self-reported personality traits were
conducted through secondary analyses of data collected
from a variety of samples by different researchers. Our
studies of observer-rated personality traits were based
on data collected from college students, and students
might represent an elite sample, especially in non-
Western cultures.

 Because of the potential limitations of relying on non-

representative samples, the culture-level data should be
interpreted with caution for any particular culture.
 Also persuasive were the geographical patterns of
similarity (Allik & McCrae, 2004, McCrae et al., 2005b).
Australians and New Zealanders, Burkinabé and
Batswana, Germans and Austrians, Americans and
Canadians, and Hong Kong and Taiwan Chinese had
similar profiles.
 Multidimensional scaling analyses of the aggregate
scores indicated that Asian and African cultures tended
to cluster together and away from Europeans and
Americans, a distribution essentially replicated across
self-report and observer-rating datasets.
 This distribution also highlights the most prominent
difference across the 51 cultures examined, that is, the
higher scores of European and American compared to
Asian and African cultures.

 Although there are reliable differences across cultures in

aggregate personality traits, the magnitude of these
differences is very small when compared to the range of
individual differences in any culture.
 Although there are reliable differences
across cultures in aggregate personality
traits, the magnitude of these differences
is very small when compared to the range
of individual differences in any culture.
 An analysis of variance of the observer rating
data from the 51 cultures indicated that about
95% of variation is within cultures and only about
5% across cultures (McCrae & Terracciano,
2008). Poortinga and van Hemert (2001) have
reported somewhat larger effects for culture in
studies of self-report personality scales, but it is
clear that culture, ethnicity, and language have
limited influence on personality traits.
 It is important to define basic sociologic terms of
identity to understand cultural identity. Culture is
learned and passed through generations and
includes the beliefs and value system of a society.
 Culture has been described as features that are
shared and bind people together into a community.
Identity is the totality of one's perception of self, or
how we as individuals view ourselves as unique
from others.
 Social identity can be thought of as the
culturally defined personality
characteristics, which are ascribed to
social roles, such as the role of being a
father, mother, friend, employer,
employee, etc. Ethnicity is a source of
social identity.
 Psychosocial changes experienced by
immigrants include assimilation, which can
be viewed as a process by which cultural
differences disappear as immigrant
communities adapt to the majority or host
culture and value system. An individual's
cultural identity may be lost during the
assimilation process as he or she moves
within the host society.
 Acculturation, a process that may be voluntary or forced,
requires contact between culturally divergent groups of
people and results in the assimilation of cultural values,
customs, beliefs and language by a minority group within
a majority community .
 During the acculturation process, both the immigrant
and host cultures may change. Changes in attitudes,
family values, generational status and social affiliations
can occur in both the majority and minority cultures as
the two interact; however, typically one culture
dominates.
 Cultural changes in identity can be stressful
and result in problems with self-esteem and
mental health. Contact between the
immigrant, or minority, community with the
dominant or host community may lead to
assimilation, rejection, integration or
deculturation.
 PREPARED BY:
CHERY LYN A. ARMADA
BANIZA M. MAGALLANO
 WHY DO WE CARE
ABOUT
CULTURE , PERSONALITY
AND
PROBLEMS
 Culture
Culture describes a certain set of customs,
ideas and social behavior of a group of similar
people in a society. Geographical borders usually
segregate cultures. Some characteristics like
language, religion, food habits, social norms,
music and arts stay specific in one particular
culture loyalties, and their worries and fears.
WHY DO WE CARE ABOUT THE
CULTURE?
 CULTURE
Culture describes a certain set of customs,
ideas and social behavior of a group of
similar people in a society. Geographical
borders usually segregate cultures. Some
characteristics like language, religion, food
habits, social norms, music and arts stay
specific in one particular culture loyalties,
and their worries and fears.
 Throughout the world, we have a variety of
cultures. Cultures have been maintained from
time immemorial and have been handed down
from one generation to another. Cultures help
people connect with each other and build
communities, within the same cultural
backgrounds. Individuals belonging to the
same culture are usually like-minded and have
the same ancestral values.
 Cultural traits of a particular cultural
community is preserved over time and get
passed on to future generations. Cultural traits
live through tide of times. Knowledge,
traditions, language scripts, dress codes, etc.
are some of the cultural traits that are unique
to a particular region`s culture.
Culture is important to us because it defines
our evolutionary identity. Culture helps us
understand our ancestral values and gives us
the very meaning of life. It also makes us
unique from other parts of the world. When
born in a particular region, we grow up by
learning our regional culture and the society
shapes our lives to become what we are today!
Traditional culture of a community keeps us
bonded forever.
1. Ancestry:
Our cultures help us gain valuable
information about our ancestry. Cultural
traditions are like pages in a history book which
should be read with interest. Human beings do
not live for eternity, but their cultures do.
Cultures give us a gateway to study about our
ancestors.
2. Self-realization:
When we study about the roots of our
cultures and follow them accordingly, we get
to know about ourselves much better. We can
better relate to our origin and value ourselves
more. It boosts our self-respect and dignity to
follow our culture. It also makes us feel proud
to belong to our own culture.
3. Evolutionary enlightenment:
Knowing our culture in-depth gives us a
sneak peek into our evolution. Cultures have
originated in ancient times when human beings
started to live as a community. Thus, studying
about our cultures and of the entire world`s is
extremely interesting and it sure give us some
enlightenment about ancient times. This also
gives us the required clarity against all our
doubts.
4. Moral values:
Following a culture instills moral values
in us. Every culture has its share of knowledge
and beliefs which make us better human
beings. It makes us responsible people who
can co-exist with each other in a harmonious
society.
5. Discipline:
Cultural traditions keep us disciplined.
Every culture has certain norms and laws laid
down, which if followed leads to peaceful
existence. The rules were made for a reason and
should be followed rightly. Neglecting cultural
traditions is not wise and should not be kept as
an option.
6. Knowledge:
Detailed study about every aspect of
our culture can give us profound knowledge.
Cultures never demand blind followers.
Everything is well explained and accounted
for in history. Studying about them will make
us more knowledgeable.
7. Compassion:
Every culture teaches us to co-exist with all
the other cultures in the world. Cultural
teachings always aim for peace. They teach us to
live compassionately and respectfully with
everyone, so that peace prevails.
8. Meaning of life:
Cultures teach us the real meaning of life.
Every phase of our life demands different
actions and our culture teaches us that. As we
grow up and grow old, our culture holds our
hand and directs us towards the right path.
9. Safeguard future generations:
Cultural traditions were made by our
experienced ancestors who wanted to pass on
their valued knowledge about life to every
generation of mankind henceforth, to make their
survival easier.
10. Responsibility:
Cultural traditions teach us to be
responsible human beings. A culture-less and
lawless human being is just another animal.
Our culture and society make us be the
responsible entities that we are.
WHY DO WE CARE ABOUT THE
PERSONALITY?
 PERSONALITY

the complex of all the attributes-

behavioral, temperamental, emotional
and mental--that characterize a
unique individual
1. Because personality is what makes you interesting

Your looks can’t make you interesting, at least not for

long or not in a good way. Being interesting is how you
grab people’s attention, making personality important
virtually whenever you’re in a social setting. Being
interesting is also not something that you can fake; just
ask all the people who try and fail to do exactly that.
Being interesting depends almost entirely on your
personality, so if your personality is great then you’re all
set.
 2. Because personality can change

Even if you don’t have a great personality right

now, you can acquire a better one by considering what
you can do to become more likable while, of course,
always staying true to yourself. To contrast, you can’t
acquire good looks, at least not naturally. That makes
personality important in ways appearance can never be.
Friends and family and partners want to see you grow as
a person as you get older far more than they look
forward to seeing you age. If you have a lot of anger
buried inside you, for example, people close to you will
be very pleased to see you change into a calmer person.
 3. Because personality is how we
distinguish ourselves

There are probably hundreds of people across the

world who look nearly identical to you. What makes
personality important is that it’s what makes us one of a
kind. Be the one of a kind you want to be by focusing on
your inner qualities. There are a lot of people who
haven’t done anything to develop their personalities, so
they’re similar to hundreds of people in both
looks and personality.
 4. Because personality can get you
further romantically
When you’re trying to woo someone, a great personality is
a key ingredient in getting their attention. Good looks may
help you get into a conversation with a guy or girl you like,
but if you have a boring personality the conversation is as
far as it will go. Personality is important to continue that
relationship beyond that first meet.
 5. Because personality can get you further
professionally
A great personality can help you progress in your
career as well as in your social and love life. Employers
will want to hire you if you have a good rapport with
them. Once you have the job, the personality is
important to getting in your boss’ good graces. Again, if
you have a good personality they’ll want to spend time
with you, which gets you through more doors then you
could if your personality wasn’t up to par.
 6. Because personality doesn’t
fade away
Good looks don’t last. Eventually you grow old and
gray; nothing can stop that. What makes personality
important is the fact that it will stick with you, even
when you’re an old, old man or woman. It will even stay
with you after you die. No one remembers someone who
passed away by thinking about how handsome they
were. They reminisces on the good times they had with
them, made possible because of their compatible
personalities.
WHY DO WE CARE ABOUT
PROBLEM?
 PROBLEM
A problem is a roadblock in a situation, something that
sets up a conflict and forces you to find a resolution.
 We care about problem since it is a test to
determine the strength and capacities of a
certain individual with a personality that
were mold by the culture.
 A problem strengthen the person to
continue living in a changing society.
 FAMILY
 COMMUNITY
 SOCIETY
 COUNTRY
 DISCUSSED BY:
ALPHA CASANA
RAYNABETH PARCON
a primary social group consisting of
parents and their offspring, the pri
ncipal function of which is provisio
n for its members
a social unit living together
Families differ in terms of economic, cultural,
social, and many other facets, but what every
family has in common is that the people who call
it a family
a group of people affiliated by consanguinity,
affinity, or co-residence. In most societies, it is
the principal institution for the socialization of
children
 the basic unit in society traditionally consisting
of two parents rearing their children.
a group of individuals living under one roof and
usually under one head : HOUSEHOLD
a people or group of peoples regarded as
deriving from a common stock : RACE
a group of related languages descended from a
single ancestral language
Conjugal family; nuclear family - a family
consisting of parents and their children and
grandparents of a marital partner
Extended family - a family consisting of the
nuclear family and their blood relatives
Kin group (kinship group)
- group of people related by
blood or marriage
 Nuclear family concept of Mother, father and a
couple of kids doesn't exist anymore for all
intents and purposes. It is probably the
exception rather than the rule. Now, a child
might be brought up by a single parent of either
sex, two gay parents, a collective group of adults
and children
an extended family or a mixture of step-
parents and siblings. It's an eclectic mix and
who can say if this is better or worse than the
traditional model?
 family consists of people who look after us, play an
essential role in upbringing us and teach us the
lessons in life that can never be learned through any
school or text book.
 family becomes highly crucial.
 wherein each of the member assimilates his/her
responsibility of imbibing the true values of family in
you, such as patience, care, understanding and
commitment, thereby differentiating you from the rest.
 Many men are attracted to Filipinas because of their grace,
beauty and winning smiles. However, many more are
attracted by their traditional views on marriage, families
and other approaches to life. For men craving loving and
attentive wives in America, Filipinos are often the first
choice ladies to look at from abroad.
 Filipino family values are built on traditional values passed
on from generation to generation, which were then added to
by Catholic teaching after the arrival of the Spanish. These
values are constantly reinforced and is one of many reasons
why many American men are turning to Filipino brides
instead of finding partners from their own country.
Relationships
 Our family brings out the best and worst in each of us. The
environment where we get to understand our religion,
values, culture, society and utilize them to the best while
coping with the outside world.
 A family is the bond where you meet your parents,
grandparents, siblings and other family members. Just by
observing how these relationships blend with each other
and understanding one another allows us to know the
importance of a family.
 Be it happiness, stress, pressure, triumph, achievements or
failure, your family is always there by your side at every
nook of your life, standing tall and supportive.
 Her New Family

In many parts of Asia when a woman marries,

she marries into her husband’s family and takes
that thought very seriously. In America and
many other western countries, the traditional
extended family system is breaking down as
couples live by themselves, children leave when
they are old enough and elderly relatives are
sent to live in homes.
Family values dictate that the family is
treated as a whole, daughters look after their
parents as well as their children.
In a modern America where children can
often be relegated to less important than
these things, Filipino devotion is widely
respected by men looking for loving wives.
 Materialism
As noted already, Filipinas place a higher value
on the family and also on spirituality than on
materialism. This means material gains such as
owning objects, nice houses, fast cars and the
most fashionable clothes are nice, but not top of
the priority list. Of course, Filipinas like anyone
else like a nice and comfortable house with a
plasma TV, and a four poster bed, but they are
optional luxuries that can be bought as a
bargain or through careful saving.
 Filipino men are expected to be providers and the
head of the family. This is transferred onto you as an
American man too.
 Main pillar of support.
 the mother takes responsibility of the domestic needs
and in charge of the emotional growth and values
formation of the children.
 Children see their mothers soft and calm, while they
regard their fathers as strong and the most eminent
figure in the family.
Filipinos highly value the presence of their
families more than anything. Regardless of the
liberal influence they have gotten from the
west, the family remained the basic unit of their
society.
Filipinos made themselves exceptional from
others is their strong respect for elders.
Children are taught from birth how to say “po”
and “opo”
Because of the economic situation &
technological advancement, interaction in the
family is changing. There is a trend to
nuclearization as families are being drawn to
urbanized areas to work.
Parents who go abroad to find greener pastures
so to speak leave behind their children to other
relatives thus shifting the authority to them
which also affects how the child interacts to the
society.
The decision maker which is traditionally held
by the eldest male in the family is slowly fading
as there is tendency for the breadwinner to
assume this role though respect is still
accorded to the eldest still.
Female headship has become an
urban phenomenon because it is in the urban
center where employment opportunities for
women are more available (Medina, 2001).
Urbanization not only changed family dynamics
but also weakened family ties & also the ties
“between the individual & the larger kin group.”
 Solo parents are also proliferating nowadays.
Widow or widower & his/her offspring
Single man/woman with adopted
child/children
Separated parent & his/her children
Unwed woman & her child/children
Mistress & her child/children by a married man
 Our parents are our gods when we're growing up; our
homes our entire reality. The experts now say that, by the
age of 3, all of the early implantation of ideas, beliefs,
prejudices, emotional responses and behaviour is complete.
The perfect soul that every baby is starts to disappear under
the weight of layer upon layer of conditioning.
 (Blaming parents again) for all the misery in the world. Not
at all. Blame only promotes guilt and hatred.
 Even the worst possible parents need forgiving, especially
those who have hurt us the most. Remember forgiveness is
for the forgiver, not the forgiven.
Families bring out the best and the worst in us -
if we embrace all that we are then we must also
accept our families just as they are, with all their
foibles, flaws and failings. The best of family
brings us love, support, solidarity; Take the best
from your family of origin and and give your
best to the family you create.
Family life is a microcosm of society and
global interactions, a small part of a larger
whole, which we have the power to change
and enrich. Make peace with this and with the
past; love fully in the present and prepare the
way for a much more positive future.
 Prepared by:
Mary Mae Lamparero
 REPORTED BY;
MARY MAE A. LAMPARERO
 is a small or large social unit (a group of
living things) who have something in
common, such as norms, religion, values, or
identity. Communities often share a sense
of place that is situated in a given
geographical area (e.g. a country, village,
town, or neighborhood) or in virtual space
through communication platforms. Durable
relations that extend beyond immediate
genealogical ties also define a sense of
community.
 People tend to define those social ties as important
to their identity, practice, and roles in social
institutions like family, home, work, government,
society, or humanity, at large.
 The word "community" derives from the Old French
comuneté, which comes from the Latin communitas
"community", "public spirit" (from Latin communis,
"shared in common").
 Human communities may share intent,
belief, resources, preferences, needs, and risks
in common, affecting the identity of the
participants and their degree of cohesiveness
 Interest- Communities of people who share the same
interest or passion.
 Action- Communities of people trying to bring about
change.
 Place- Communities of people brought together by
geographic boundaries.
 Practice- Communities of people in the same
profession or undertake the same activities.
 Circumstance- Communities of people brought together
by external events/situations.
- is a big city or town. It is considered an Urban Community
if there are more than 2,500 people living in the
community. Urban communities are often busy and
crowded. Normally, the city is the most central location in a
region.
-Suburban means a community that is located in areas that
are outside of the city or a large town. Another name for a
suburban community is the suburbs.
 Rural communities are often farm lands. However, a
rural community can also be woodland forests, plains,
deserts, and prairies. There are few buildings,
businesses, and people in rural communities. In these
communities people live far apart from one another.
 PREPARED BY :
VAL FRANCIS LEONERO
 Science and technology have had a major
impact on society, and their impact is
growing.
 Beginning with the plow, science has
changed how we live and what we believe.
By making life easier, science has given man
the chance to pursue societal concerns such
as ethics, aesthetics, education, and justice;
to create cultures; and to improve human
conditions.
 Technology has become a huge part in society
and day-to-day life. When societies know
more about the development in a technology,
they become able to take advantage of it.
When an innovation achieves a certain point
after it has been presented and promoted, this
technology becomes part of the society
 Since the creation of computers achieved an
entire better approach to transmit and
store data. Digital technology became
commonly used for downloading music and
watching movies at home either by DVDs or
purchasing it online. Digital music records
are not quite the same as traditional
recording media. Obviously,
because digital ones are reproducible,
portable and free.
 Within this virtual realm, social media
platforms such as Instagram, Facebook,
and Snapchat have altered the
way Generation Y culture is understanding
the world and thus how they view
themselves
 In recent years, there has been more
research on the development of social media
depression in users of sites like these
 "Facebook Depression" is when users are so
affected by their friends' posts and lives that
their own jealousy depletes their sense of
self-worth. They compare themselves to the
posts made by their peers and feel unworthy
or monotonous because they know that their
life is not nearly as exciting as the lives of
others
The implementation of technology influences
the values of a society by changing expectations
and realities. The implementation of technology
is also influenced by values.

 Mechanistic World View

 Efficiency
 Social Progress
 Viewing the universe as a collection of parts, (like a
machine), that can be individually analyzed and
understood.
 This is a form of reductionism that is rare nowadays.
However, the "neo-mechanistic world view" holds that
nothing in the
 Also, while all things are greater than the sum of their
parts (e.g., even if we consider nothing more than the
information involved in their combination), in
principle, even this excess must eventually be
understood by human intelligence. That is,
no divine or vital principle or essence is involved.
 A value, originally applied only to machines,
but now applied to all aspects of society, so
that each element is expected to attain a
higher and higher percentage of its maximal
possible performance, output, or ability.
 The belief that there is such a thing as social progress,
and that, in the main, it is beneficent. Before
the Industrial Revolution, and the subsequent
explosion of technology, almost all societies believed in
a cyclical theory of social movement and, indeed, of all
history and the universe.
 This was, obviously, based on the cyclicity of the
seasons, and an agricultural economy's and society's
strong ties to that cyclicity. Since much of the world is
closer to their agricultural roots, they are still much
more amenable to cyclicity than progress in history.
 Technology often enables organizational and
bureaucratic group structures that otherwise and
heretofore were simply not possible. Examples of this
might include:

 The rise of very large organizations: e.g.,

governments, the military, health and social welfare
institutions, supranational corporations.
 The commercialization of leisure: sports events,
products, etc.
 The almost instantaneous dispersal of information
(especially news) and entertainment around the
world.
 Technology enables greater knowledge of
international issues, values, and cultures. Due mostly
to mass transportation and mass media, the world
seems to be a much smaller place, due to the
following:

 Globalization of ideas
 Embededness of values
 Population growth and control
PREPARED BY:
 Cultural globalization refers to the transmission of
ideas, meanings, and values around the world in such a
way as to extend and intensify social relations. This
process is marked by the common consumption
of cultures that have been diffused by
the Internet, popular culture media, and international
travel. This has added to processes of commodity
exchange and colonization which have a longer history of
carrying cultural meaning around the globe.
 The circulation of cultures enables individuals to
partake in extended social relations that cross
national and regional borders. The creation and
expansion of such social relations is not merely
observed on a material level.
Cultural globalization involves the formation of
shared norms and knowledge with which people
associate their individual and collective cultural
identities. It brings
increasing interconnectedness among different
populations and cultures.
 Cultural globalization integrates scholars from several
disciplines, such as anthropology, sociology, communication,
cultural studies, geography, political science and international
relations. The field is notably broad as there are several concepts
which may be perceived as cultural or transnational.
 A visible aspect of the cultural globalization
is the diffusion of certain cuisines such as
American fast food chains. The two most
successful global food and beverage
outlets, McDonald's and Starbucks, are
American companies often cited as examples
of globalization, with over 36,000 and
24,000 locations operating worldwide
respectively as of 2015. The Big Mac Index is
an informal measure of purchasing power
parity among world currencies.
 Cultural globalization is one of the three main
dimensions of globalization commonly found in
academic literature, with the two other
being economic globalization and political
globalization. However, unlike economic and political
globalization, cultural globalization has not been the
subject of extensive research.
 There have been numerous attempts to measure
globalization, typically using indices that capture
quantitative data for trade flows, political
integration, and other measures. The two most
prominent are the AT Kearney/Foreign Policy
Globalization index and the KOF Globalization
Index. Cultural globalization, however, is much
more difficult to capture using quantitative data,
because it is difficult to find easily verifiable data
of the flow of ideas, opinions, and fashions.
 One attempt to do so was the Cultural
Globalization Index, proposed by Randolph
Kluver and Wayne Fu in 2004, and initially
published by Foreign Policy Magazine. This effort
measured cultural flow by using global trade in
media products (books, periodicals, and
newspapers) as a proxy for cultural flow. Kluver
and Fu followed up with an extended analysis,
using this method to measure cultural
globalization in Southeast Asia.
 Many writers suggest that cultural globalization is a long-term
historical process of bringing different cultures into interrelation.
Jan Pieterse suggested that cultural globalization involves human
integration and hybridization, arguing that it is possible to detect
cultural mixing across continents and regions going back many
centuries. They refer, for example, to the movement of religious
practices, language and culture brought by Spanish colonization
of the Americas. The Indian experience, to take another
example, reveals both the pluralization of the impact of cultural
globalization and its long-term history. The work of such cultural
historians qualifies the lineage of writers—predominantly
economists and sociologists—who trace the origins of
globalization to recent capitalism, facilitated through
technological advances.
 An alternative perspective on cultural globalization emphasizes
the transfiguration of worldwide diversity into a pandemic of
Westernized consumer culture. Some critics argue that the
dominance of American culture influencing the entire world will
ultimately result in the end of cultural diversity. Such cultural
globalization may lead to a human monoculture. This process,
understood as cultural imperialism, is associated with the
destruction of cultural identities, dominated by a homogenized
and westernized, consumer culture.
 The global influence of American products,
businesses and culture in other countries around the
world has been referred to as Americanization. This
influence is represented through that of American-
based television programs which are rebroadcast
throughout the world. Major American companies
such as McDonald's and Coca-Cola have played a
major role in the spread of American culture around
the globe. Terms such as Coca-colonization have been
coined to refer to the dominance of American
products in foreign countries, which some critics of
globalization view as a threat to the cultural identity
of these nations.
 PREPARED BY:
Donna Belle Lebanan
Michelle Gazo
 American popular culture remains pre- eminent, not
just through creativity, but through its business.
Americas position as the worlds dominant
superpower.
-The United States has the most powerful
military in the world spending 560 billion dollars a
year
-Its GDP is 16 trillion dollars more than twice the
size of China’s DGP.
 Queens English
-70% of all native English speakers are American.
- an estimated 2 billion speak some form of English
and most of those uses American variety as their model.
-the constant steam of American TV films, songs,
computer games and websites have spread American
words and expressions far beyond its borders.
- OK-most obvious expression adopted by languages
everywhere.
Why does America have such reach in these media?
- market
-the United States has a domestic market of
over 300 million people in addition to a
potential global market of more than 2 billion
English speakers.
-Americans can profitably produce a great
many TV programs, films , songs ,computer
games and other products and export the same
programs abroad at very low prices.
 CNN (Cable News Network)
 WWW (World Wide Web)
 Both were pionnered in the US and
eventually spread worldwide, carrying
American cultural influences.
 Cyberspace become an American
territory.
 America’s cultural influence through movies has been
particularly strong.
 Hollywood
 Conjures up visions of movie stars and Oscar
nights and Western gunslingers getting ready for
the shootout.
 One interesting effect of the dominance of
American culture in films and other media is that
many people who have never been to the country
nonetheless feel they have a good idea of what it
is like to live there.
 American popular music conquer the world.
 ragtime, blues,jazz,big band “swing” country
western, rhythm and blues, rock and roll, hip
hop and rap.
 These form of music have swept across the globe
through MTV stations and internet downloads.
 US spends enormous amount of money on
games.
 It regularly dominate track and field in
Olympics and puts in a good show in winter
sports.
 Basketball was invented in US and is a global
sport today.
 https://www.importantindia.com/23863/culture-top-10-reasons-why-culture-is-so-important/
 http://www.lifehack.org/articles/communication/6-reasons-your-personality-important.html
 https://en.wikipedia.org/wiki/Community
 https://www.google.com.ph/search?q=community&dcr=0&source=lnms&tbm=isch&sa=X&ved=
0ahUKEwi68YmCw-3YAhWDwrwKHdM2ALgQ_AUICigB&biw=1366&bih=662
 www.feverbee.com/different-types-of-communities/
 https://www.google.com.ph/imgres?imgurl=http://citadel.sjfc.edu/students/rnr00577/e-
port/msti260/urban_files/image002.jpg&imgrefurl=http://citadel.sjfc.edu/students/rnr00577/e
-port/ms
 https://www.google.com.ph/search?dcr=0&biw=1366&bih=662&ei=veFmWpOlHI708AWtzIeICA
&q=what+is+a+suburban+community&oq=urban+communities&gs_l=psy-ab.
 https://www.google.com.ph/search?dcr=0&biw=1366&bih=662&ei=veFmWpOlHI708AWtzIeICA
&q=what+is+rural+community&oq=urban+communities&gs_l=psy-ab.1.1.0i71k1l4
 https://www.wiki.org.com
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