ETIKA & TANGGUNG JAWAB SOSIAL

Apa itu ya??

Etika

Etika Bisnis
Kode Etik
Ethics
Beliefs about what is right or wrong or good and bad in action that affect
others

Ethical behavior
Behavior conforming to generally accepted social norms concerning
beneficial and harmful actions

Unethical behavior
Behavior which does not conform to generally accepted social norms
concerning beneficial and harmful actions

Business ethics
Ethical or unethical behaviors by a manager or employer of an
organization
PERAN KODE ETIK
Salah satu cara untuk mempengaruhi perilaku
karyawan di tempat kerja

Untuk meningkatkan kepercayaan publik kepada

perusahaan

Dalam rangka mematuhi regulasi pemerintah

Untuk meningkatkan kinerja organisasi

Sebagai salah satu pedoman di dalam

menyelesaikan permasalahan internal organisasi
WHY SHOULD I BEHAVE
ETHICALLY?

Increases
national standard
Increases of living, well-
company being, and
profitability prosperity
Increases
efficiency and
Lower effectiveness of
transaction cost production and
trade
Ethical behavior
ETHICAL DILEMMA
How should I behave
ethically?
RULES FOR ETHICAL DECISION MAKING
The Utilitarian Rule
A rule stating that an ethical decision is one that produces the
greatest good for the the greatest number of people
The Moral Rights Rule
A rule stating that an ethical decision is one that best maintains and
protects the fundamental, inalienable rights and privileges of the people
affected by it
The justice rule
A rule stating that an ethical decision is one that distributes benefit and
harms among people in a fair or impartial way
The practical rule
A rule stating that an ethical decision is one that a manager can
communicate to society because the typical person would think it is
acceptable
 Mutual Relationship

Business Stakeholder

Ethical behavior
 Apa sih bedanya?

Shareholder

Stakeholder
 Investor

Kompetitor manager

Stakeholders

Masyarakat karyawan

supplier pelanggan
SOCIAL RESPONSBILITY

The attempt of a business to balance its commitment to groups and

individuals in its environment including customers, other business,
employees and investors

Social responsbility refers to how to behave responsibly toward the

stakeholders
AREA SOCIAL RESPONSBILITY

Konsumen Lingkungan Karyawan Investor

• Penetapan • Polusi atas • Proses • Pengelolaan

harga yang udara, air, tanah rekrutmen yang keuangan
sesuai • Bantuan sosial adil yang
• Kualitas produk kemasyarakatan • Kesempatan transparan
• Pemberian yang sama
informasi yang untuk
benar penghargaan
atas kinerja
• Lingkungan
kerja yang aman
PENDEKATAN SOCIAL RESPONSIBILITY

Resistance Approach

Social obligation approach

Social reaction approach

Social response approach

ESTABLISHING SOCIAL
RESPONSIBILITY

Top Management Support

Strategic Planning

Appointment of a director

Social audit

Responsibility programs