NAME : Shaminy Suresh

ID : 1202163001

SUBJECT : Entrepreneurial Skills (BUS 2434)

COURSE : BBA (IB)

COMPANY NAME : Tiny Hearts (Pre-School)

LECTURER NAME : Mr. Suhaimi

 t TINY HEARTS

VISION
We envision developing a
future generation of leaders
who value global well-being
and approach their life MISSION
challenges with integrity, The Tiny Heart Preschool is focused
resiliency and compassion. on providing a fun, nurturing and
curiosity-driven environment where
children develop a love for learning
and a grateful perspective on their
lives.
 EXECUTIVE SUMMARY
 Our goal is to bring the preschool education  A total of 15 employees are needed to
to a unique level where the education and run the kindergarten.
facilities in our tiny hearts different from
other preschools system. The ideas below
 A fun social calendar with adults only
are the ideas we implement in our events and family field trips
preschool to make it unique.  Intellectual, social, expressive,
 Full services from 7:00 A.M. Until 5:30 p.m. physical, and enrichment activities
Monday through Friday  Safe and secure outdoor play and
 Owner’s Equity – RM 10,000 gardening areas.
 Maybank – RM 90,000  A parent lounge, where you can relax or
connect with other parents and enjoy a
 We will open for business starting with an
cup of coffee before starting your day
initial enrolment of 70 students. RM 200
Per student.  School-wide cultural celebrations and
 We project healthy revenues by the end of
festive activities throughout the year
the first year, and expect to nearly double
that by the end of Year 2.
 Our biggest operating expenses will be
compensation at industry standard rates
for our highly-qualified personnel, and rent
on our facilities, improved for our purposes
during the start-up period.
tiny hearts building
tiny hearts floor plan
company profile
 Marketing plan
 Description of Product/ Service ~ Pre-School Education and Day-care Facilities

 Target Market ~ dual-income, middle-class families

 Market Size ~ 900 target customers within 5 km square feet radius

 Marketing Strategy ~ Social Media

~ Flyers

~ Special Discounts
Marketing plan
 FINANCIAL Projection
Expense Items RM
Child Care Cost
Educational Supplies/Equipment (toys, books, etc.) 4,715
Marketing Costs
Business cards, flyers 345
Website 575
Furniture & Fixtures, Improvements
Fencing Indoor furniture/equipment (mats, cribs, smoke detectors, 3,795
fire extinguishers, computer, CD player, etc.)
Outdoor equipment/furniture (playground equipment, etc.) 19,780
Kitchen equipment/supplies 10,810
Housekeeping equipment/supplies 3,680
Office Furniture 575
Swimming pool 2,300
Renovation/building costs 4515
 FINANCIAL Projection
Expense Items RM
Administrative Expenses
Utilities Deposit 173
Business phone 230
Licensing/Fees 575
Insurance (hazard, liability, child abuse & neglect, bonding) 3,450
Legal/accounting fees 575
Professional development (CPR, etc.) 173
Working capital (8 months) 31,280
Subtotal One – Time Costs 83,031
Contingency (15%) 12,455
TOTAL COSTS 95,485
FINANCIAL Projection

Profit/loss statement
FINANCIAL Projection

Payback period
 Conclusion

 Tiny Hearts aims to provide and affordable Pre-School and Day-

care services to aid the children with necessary knowledge and
skills to prepare them to face their own challenges in their
future
 Good quality service and materials and teachers will be used
and hired to ensure that the children gain as much as possible
and also parents to be satisfied with our services
 Children must have fun and knowledge based learning so that
they will not be overly stressed with studying and learning and
will look forward to attending classes everyday