ASIAN CONFERENCE ON ENTREPRENEURSHIP

(ACE 2018)
E N T R E P R E N E U R S H I P O N T H E O N E B E LT O N E R O A D

March 22-23, 2018

Nilai Springs Resort Hotel
Nilai, Malaysia
 EXPLORATORY STUDY ON THE RELATIONSHIP
BETWEEN EMPLOYEES’ ENTREPRENEURIAL
ATTITUDES AND OPPORTUNITY RECOGNITION

Ms. Nor Nazeranah Omar Din1

Senior Lecturer, Department of Management & Marketing, Faculty of Business, Nilai University, Nilai
No 1, Persiaran Universiti, Putra Nilai, 71800 Nilai, Negeri Sembilan,
Malaysia.
nornazeranah@nilai.edu.my
+60176829201

Rachelle Guizella Salva-Blas2

Deputy Programme Leader – School of Extension Studies and Evening Programme, Olympia College,
Pan Global Building, Jalan Tandang, Petaling Jaya, Selangor, Malaysia
rachelleguizellablas@yahoo.com
+60172761235

Md. Shuhel Miah, PhD Candidate3

University Kuala Lumpur

Jalan Gurney, kampung Datuk Keramat, 54000, Kuala Lumpur
Wilayan Persekutuan Kuala
Lumpurmd.shuhel@gmail.com
+60142870126

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 MALAYSIAN SCENE:

 Entrepreneurship is a vital economic contributor to the

Malaysian economy towards the higher value chain

(SME Annual Report 2013)

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 1.0 INTRODUCTION

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 RESEARCH QUESTION

What are the factors that

influence employees’
entrepreneurial attitudes towards
opportunity recognition?

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 1.1 BACKGROUND OF STUDY

This research will focus on the employees

opportunity recognition linked with their
entrepreneurial attitudes.

This study defines entrepreneurial opportunity

recognition as a process where individuals
identify and discover potential opportunities to
create and develop new business ventures.

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 1.3 RESEARCH OBJECTIVE

The aim of this research study is to examine the

relationship between employee’s entrepreneurial
attitudes towards opportunity recognition, resulting to
creation of competitive advantage to the company -
leading to company growth.

It also aims to understand how entrepreneurial attitude

affects the performance of SME’s in Malaysia.

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 2.0 LITERATURE REVIEW

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Robinson, Stimpson, Huefner, & Hunt (1991),
viewed that entrepreneurial attitude as:

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 MAJOR FACTORS TOWARDS SUCCESSFUL VENTURE

1. Adopting to change
2. Innovative
3. Drive and courage
4. Decision making in time
5. Ethical
6. Motive to pursue self-employment
7. Management, leadership and interpersonal skills
8. Positive attitudes
Feeny and Rogers (2003)
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 OPPORTUNITY RECOGNITION

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Three factors that play a role in entrepreneurial
opportunity recognition are:

1. Engaging in an active search for opportunities;

2. Alertness to opportunities;
3. Prior knowledge of a market, industry, or
customers.
(Baron, 2006)

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 PATZELT AND SHEPHERD MODEL

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 3.0 METHODOLOGY

3.1 Sampling and Data collection

- qualitative approach

3.2 Data analysis

In this qualitative research, only a sample of 10 from
the 30 respondents are selected using quota
sampling.

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 4.0 FINDINGS AND DISCUSSIONS

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 Prime motivators:

1. Extrinsic motivation
2. Job enrichment and performance
3. Work environment
4. Responsibilities
5. Relationships and
6. Authority to make decision

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 IMPACT OF KNOWLEDGE OF THE
NATURAL/COMMUNAL ENVIRONMENT ON
OPPORTUNITY RECOGNITION.

manager’s personal values

an Entrepreneurial self-efficacy
management’s beliefs regarding the
employee value and advisability of
entrepreneurial actions
perception of threat and motivation of
altruism on natural/ communal environment
encourages opportunity recognition.

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 INNOVATION INFLUENCES
ENTREPRENEURIAL OPPORTUNITY
RECOGNITION
Innovation is a key factor in:
1. helping Malaysia to move towards smart,
sustainable, inclusive growth, and along the way to
tackle its pressing societal challenges
2. Creating new venture.
3. Creative industries
4. High market uncertainty and common oversupply
of creative products and services.
5. Identifying potential market niche and consumer
preference.
6. retrieving environmental resources

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 5.0 CONCLUSION

Overall, our findings revealed that entrepreneurial

attitudes and knowledge, motivation, and knowledge of
the natural/communal environment are very significant for
the recognition of entrepreneurial opportunities which is
also relevant from a practical standpoint since it would
provide some useful guidelines for prospective
entrepreneurs, educators in the field of entrepreneurship
development, university authorities and the policy-makers
in which the attitudes and knowledge can be improved
toward making their entrepreneurial opportunities a
reality.

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 Thank you!!

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