Professional Documents
Culture Documents
Anmolverma24@gmail.com
Mothersonsumisystem is auto component company
Anmolverma24@gmail.com
Automobile Industry
Anmolverma24@gmail.com
Tractor
Anmolverma24@gmail.com
23.11
13.80
6.72 6.60
Anmolverma24@gmail.com
World leading tractor manufacture
Anmolverma24@gmail.com
Anmolverma24@gmail.com
Deere & Company
Anmolverma24@gmail.com
Mahindra
Farm Equipment Sector are spread across six continents and in around 25
countries.
International Operations-
Ø Mahindra USA (MUSA),Mahindra Australia,Africa
Ø (Srilanka, Bangladesh, Nepal), Middle East (Iran, Syria etc) and East Europe
(Serbia and Macedonia; FES has entered the Turkey market .
Mahindra have 5th largest tractor company of china Mahindra Yueda
Yancheng Tractor Company (MYYTCL)
Anmolverma24@gmail.com
AGCO
• AGCO Corporation Is An Agricultural Equipment
Manufacturer Based In Duluth, Georgia, USA. As
A Leading Global Manufacturer Of Agricultural
Equipment.
• More Than 2,700 Independent Dealers And
Distributors In More Than 140 Countries
Worldwide.
• Listed As 337 Place In The Fortune 500 Ranking In
2010.
Anmolverma24@gmail.com
Indian Tractor Industry
Anmolverma24@gmail.com
Current manufacture of tractor in India…..
1.Mahindra & Mahindra.
2.TAFE.
3.L&T - John Deere.
4.Eicher.
5.Mahindra Gujarat Tractor Limited.
6.New Holland.
7.Escorts (Escort, Powertrac and Farmtrac).
8.Sonalika (International Tractors Ltd.)
9.Punjab Tractors Ltd (Swaraj Tractors).
10.Same Deutz-Fahr Ltd.
11.HMT Tractors.
12.Balwan Tractors, force motors ltd.
13.VST Tillers.
14.Captain Tractors Pvt. Ltd.
15.Crossword Agro Industries.
16.Indo Farm.
17.MARS Farm Equipments Ltd.
18.Preet Tractors.
19.Standard.
Anmolverma24@gmail.com
Market Share Of Company In
India
Anmolverma24@gmail.com
Leading Company In Tractor
Market Of India 2010
Mahindra
Tafe
Escort
Sonalika
Fiat New Holland
Johan Deere
Anmolverma24@gmail.com
Mahindra
Mahindra Tractors Is Number One In Sales In India - The Largest
Tractor Market In The World. And It Has Been The Market Leader
Since 1983.
Its Sales Are Predominantly In The States Of Gujarat, Haryana,
Punjab, Maharashtra And The Southern States.
Its Sales In Gujarat Are Under The Label Mahindra Gujarat And Its
Sales In Punjab Are Under The Label Swaraj. In 1999, Mahindra
Purchased 60% Of Gujarat Tractor From The Government Of
Gujarat.
•
Anmolverma24@gmail.com
+46% growth in 2010
.Of Tractor
Anmolverma24@gmail.com
TAFE
Anmolverma24@gmail.com
TAFE+EICHER TRACTOR- SALES FY05 TO FY10
CAGR +11.79
Anmolverma24@gmail.com
Escorts
Commenced manufacturing operations in 1964 and today has 4
manufacturing plants in India.
Capacity: 98000 Tractors per annum.
Have 3 recognized and well-accepted tractor brands
Since inception, have manufactured over 1.1 million tractors. Current
market share in the tractor segment is 13%.
Anmolverma24@gmail.com
ESCORTS SALES FY05 TO FY10
CAGR 12.96
Anmolverma24@gmail.com
ITL- Sonalika
Sonalika group was established in 1969 and started with manufacturing of
farm implements. Subsequently, ITL was incorporated on October 17,
1995 for the manufacture of Tractors. ITL mainly manufactures various
Tractors of Sonalika brand between 30 H.P to 90 H.P
The company remains strong in the Northern market; however the presence
remain weak in South
Anmolverma24@gmail.com
ITL (SONALIKA) SALES FY05 TO FY10
Anmolverma24@gmail.com
New Holland
Anmolverma24@gmail.com
NEW HOLLAND SALES FY05 TO FY10
CAGR +14.59
Anmolverma24@gmail.com
John Deere
John Deere established a green field project in 1999 under a 50:50 joint
venture with Larsen & Toubro Limited (L&T).
The company started its operations in India by setting up a green field project
for manufacturing modern agricultural tractors at Sanaswadi near Pune.
Anmolverma24@gmail.com
JOHN DEERE SALES FY05 TO FY10
CAGR +30.29
Maximum in the industry
Anmolverma24@gmail.com
Manufacturing unit location in India
+37% Growth In F10
No. Of Tractor
Anmolverma24@gmail.com
DRIVERS FOR THE INDUSTRY
Some Long-Term Demand Drivers For The Industry
Agriculture In India
Agriculture Development In India
Indian Agriculture Industry Overview (SWOT Analysis)
Anmolverma24@gmail.com
Anmolverma24@gmail.com
Agriculture In India
India ranks second worldwide in farm output.
Achieving
Sustained Increasing
Growth Rate AGRCULTURE MECHANISATION Productivity
Of 4-5%
Agriculture
Based Energy
Policy
Anmolverma24@gmail.com
GROWTH OF TRACTOR INDUSTRY
Future Of Tractor Industry
SWOT Analysis Of Tractor Industry
Challenges For Tractor Industry
Rate Of CAGR Of Domestic Market
•
Anmolverma24@gmail.com
India Having Defer Penetration
From The World And Other Country
Anmolverma24@gmail.com
Industry Sale Across The Region
Anmolverma24@gmail.com
SWOT Analysis of tractor industry
s §Government support for the w
agricultural sector. §sale depend on monsoon.
§ high rate of Indian GDP. §Indian farmer are low income .
§Government want 4% §Farmer have little land for farming .
agriculture growth in 2015 . §
§Easy availability of Finance
§
O T
§Low penetration of tractors in §Government focusing only on
Indian agriculture. growth and agriculture having
§Export of tractors worldwide. minimum growth in comparing to
§using for other work like. other sector.
Airplane careering, commercial §Some part of India is ratio on
use like contraction ,land maximum penetration of tractor.
filling ,etc §
Anmolverma24@gmail.com
Rate Of CAGR Domestic Market In India
Anmolverma24@gmail.com
Anmolverma24@gmail.com
TOTAL TRACTOR SALES FY05 TO FY10
CAGR +12.1
Anmolverma24@gmail.com
CHALLENGES FOR TRACTOR INDUSTRY
Buying Capacity
New Product Development
New Regulations
New Regulations
Alternate Energy
Export Potential
Anmolverma24@gmail.com
CONCLUSION & RECOMMENDATIONS
LIMITATIONS
CONCLUSION & RECOMMENDATIONS
Anmolverma24@gmail.com
Thank you
Anmolverma24@gmail.com