RS SPORTS

INTRO TO ADVERTISING
PRESENTED BY
• HUSNAIN ATTIQUE 2161082

• FARHAD ALI 2152008

• DANISH FAISAL 2161066

• KHALID JAN
CONTENTS
• Introduction
• Objectives
• Punch line
• Message
• STP Process
• Differentiation
• Geographical pricing
• PEST Analysis
Product Which We Provide:

• Environment Friendly

• High Quality

• Continuous Innovation

• Customer Interaction
OBJECTIVES

• To increase penetration of scooties among girls and to make

scooties an absolute necessity for young girls across town
classes and thereby explodes the market for scooters among
women.
MESSAGE

• “The greatest pleasure in life is doing what people say you

can’t do.

PUNCH LINE
• “Leave it all behind and just ride”.
STP Process
SEGMENTATION

• The size of RS Scooty models is too small that it can easily

clear way even in heavy traffic.
• Middle and lower income people who want a bike that is
stylish and gives a good mileage.
TARGETING

• Middle class youth from the age bracket of 25-55

• RS chose the strategy to tap the developing segment of

women riders.
POSITIONING

• Designed specifically for young women who travel short

distances.
• Launched in Scooty features a light- weight body, with a
choice of 5 colors.
• Low cost and Simplicity in Driving
• Light weight but has enough power, great storage space.
DIFFERENTIATE

• Low power consumption and frequent gear changes while

driving in dense traffic.
• Fuel efficiency by as much as twenty percent when compared
to the conventional.
GEOGRAPHICAL PRICING
City Base Price Ex-showroom Estimated on
road price

Lahore 32,500 36,400 39,900

Karachi 30,700 34,200 37,100

Islamabad 32,800 36,500 41,800

Peshawar 30,000 34,600 36,500

• It is reported that its total sales of the products distributes
equally well within the country and outside the country.

• Has received assistance for development of vehicles push by

alternate energy sources from Pakistan Government.

• It aimed at gaining integrated, phased and self-sustained

growth of the company to flourish outside Pakistan.
• Inflation, recession and currency are three important
economic factors that RS Sports company Pvt Ltd noticed. .
• It laid easy installment rules with less interest rate thus makes
more segment people to go for its product products.
• Low cost labour coupled with local availability of raw material
like steel, aluminum and natural rubber has placed Pakistan
amongst the low cost producing centers of other scooty
industries.
• As the purchasing power of the common has risen in various
markets across the world the purchasing of these transport
necessities have gone up.
• Purchasing these products prove to be beneficial for the
common man as their price levels are comparably suitable for
the common mans pockets.
• Possessing these products are considered as status symbols in
many societies.
• Its construction is the engineering, manufacturing, and
assembly of components and systems for two wheelers which
result in performance, cost and aesthetics desired by the
designers.
• Best fuel economy of transport.
• New innovations.
Billboard