Professional Documents
Culture Documents
Effectuation begins with a given set of means and allows goals to emerge
contingently over time from the varied imagination and diverse aspirations of
the founders and the people they interact with.
Effectuation (create a effect with what
ever you have)
• Evolving Means (Means evolve with time,
reflection, experiments and action)
• New and Different Goals are identified during
the journey.
• Effectuation evokes creative and transformative
tactics
• heuristics (rule of thumb, intuitive, common
sense) used by expert entrepreneurs in new
venture creation.
Problems with the Effectuation Lens
Pros Cons