Broods – Bridges

Broods – Mother & Father

Broods – Every time

BA 560
Ethics & Sustainability

Lecture 3: Collaborating with B2B

Customers

David J. Hardisty
Marketing & Behavioural Science Division
Sauder School of Business
University of British Columbia 1
 Some Stuff
• Quiz 3
• Worksheet and quiz feedback
• No office hours today
• Ethics discussion replies due before class on Wed
– first reply to those that have 0 or 1 replies
– you can post extra replies if you want – only 2 best
replies will be graded
• Organizational ethics plan & SSA examples posted
• Questions?
• 3 Things
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 Today’s Agenda

• Collaborating with B2B Customers

• Can an Ethical Bank Support Guns and
Fracking?
• Motivating Consumers (as time allows)

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Collaborating with B2B Customers
• Demand for sustainability from other
businesses
• Often easier to educate B2B than B2C
• Corporations create shared standards and
labels
– Why?

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Standards and Certifications

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Save-On-Foods

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 Leadership in Energy and
Environmental Design
• Independent review of:
– sustainable site development
– water efficiency
– energy efficiency
– materials selection
– indoor environmental quality
• Point system:
– 40-49 points certified
– 50-59 points Silver
– 60-79 points Gold
– 80 points Platinum
• https://www.usgbc.org/credits (surprising? missing? good
or bad operationalization?)
• As of 2008, all publicly-owned new construction and major
renovation projects over 600 m2 in British Columbia must
achieve LEED Gold certification. 7
 Benefits of LEED
• Increases property value
• Lower maintenance and energy costs (payback
in seven years)
• Reduced environmental impact
• Happier employees

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Sharing Economy

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Sharing Economy

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Sharing Economy

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 Sharing Economy
• "If I go buy something I'm going to buy the
cheaper version. If we're working together
we're probably more likely to buy a better
quality tool. A little more expensive"
-- Tool Library Founder Chris Diplock
• higher quality goods means a longer shelf-life
for the library's items
• Issues?
• Opportunities?
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 Responsible?
• #AirBnbWhileBlack
• Harvard study:
– requests from guests with distinctively African-American
names are roughly 16% less likely to be accepted than
identical guests with distinctively White names
– difference persists whether the host is African-
American or White, male or female
– difference also persists whether the host shares the
property with the guest or not, and whether the
property is cheap or expensive
– discrimination is costly for hosts who indulge in it:
hosts who reject African-American guests are able to find
a replacement guest only 35% of the time
• Competitors founded such as NoirBnB
• Is AirBnB responsible? (same for Uber, etc.)
• What actions would you recommend for AirBnB?
Edelman, B., Luca, M., & Svirsky, D. (2017). Racial discrimination in the sharing economy: Evidence from a field 13
experiment. American Economic Journal: Applied Economics, 9(2), 1-22.
 AirBnB Response
• Hired ACLU director Laura Murphy to investigate
and write recommendation report
• TOS agreement: “We believe that no matter who you are, where
you are from, or where you travel, you should be able to belong in the
Airbnb community. By joining this community, you commit to treat all
fellow members of this community, regardless of race, religion, national
origin, disability, sex, gender identity, sexual orientation or age, with
respect, and without judgment or bias.”
• Non-discrimination policy
• Full-time product team to fight bias and promote
diversity
• More instant booking
• Enforcing the rules, open doors
• Unconscious bias training and certification
• Diversity rule for recruitment for senior level
positions 14
Can an Ethical Bank Support Guns and
Fracking?
• In the news…
• Who is for,
against, or
undecided?
• Why?

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 Should Rocky Mountain Green Bank
Lend to Field Force?
1. Split into two teams
2. Max 3 minute opening statement
3. Rebuttals
4. Questions, responses, and rebuttals
5. Max 2 minute closing statements
6. Final vote and judgment

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