GROUP 4

CASE 4.1: JP MORGAN CHASE

SURVEYS AND MULTIVARIATE ANALYSIS
Lecturer: Nguyen Hoang Vu
Date: 17/01/2018
Group Members
• Huynh Phuc Kim Chau
• Tran Phan Bao Ngoc
• Pham Thi Ngoc Thuy
• Nguyen Dinh Nguyen Trinh
• Huynh My Van
• Nguyen Tran Thuy Vy
• JPMorgan Chase is a leading global financial services firm that provides broad range
investment banking, financial services for consumers, small business and commercial
banking, financial transaction processing, asset management, and private equity services.

• JPMorgan Chase serves millions of U.S. consumers and many of the world’s most
prominent corporate, institutional, and government clients.

• JPMorgan Chase is a component of the Dow Jones Industrial Average.

Data sets\SPSS_Cases_Input_Data\SPSS_Cases_Input_Data\Case 4.1

JPMorgan Data.sav
Chapter 19

1. Can the importance variables (Q1_a through Q1_l) be represented by a reduced set of factors? Conduct a principal
components analysis using varimax rotation. Save the factor scores.
ANALYZE -> DIMENSION REDUCTION -> FACTOR

The overall KMO > 0.5 and a significant correlations Bartlett’s test
< 0.05
=> Factor analysis is appropriate
=> The importance variables (Q1_a through Q1_l) can be
represented by a reduced set of factors
Chapter 19

2. Can the ratings of the primary financial provider (Q6_a through Q6_m) be represented by a reduced set of factors?
Conduct a principal components analysis using varimax rotation. Save the factor scores.
ANALYZE -> DIMENSION REDUCTION -> FACTOR

The overall KMO > 0.5 and a significant correlations Bartlett’s test
< 0.05
=> Factor analysis is appropriate
=> The ratings of the primary financial provider (Q6_a through
Q6_m) can be represented by a reduced set of factors
Chapter 19
New variables

Three new
Two new
factor scores of
factors scores
Q1_a through
of Q6_a through
Q1_l
Q6_m
Chapter 19

3. Can the likelihood of “recommend your primary provider to someone you know” (Q2) be explained by the factor
scores of ratings of the primary financial provider (Q6_a through Q6_m) when these factor scores are considered
simultaneously?
ANALYZE -> REGRESSION -> LINEAR

Both 2 factor scores of ratings of the primary financial provider (Q6_a

through Q6_m) can explain the likelihood of “recommend your primary
provider to someone you know” (Q2) when these factor scores are
considered simultaneously.
Chapter 19

4. Can the likelihood of “continue to use your primary provider at least at the same level as up to now” (Q3) be explained
by the factor scores of ratings of the primary financial provider (Q6_a through Q6_m) when these factor scores are
considered simultaneously?
ANALYZE -> REGRESSION -> LINEAR

Both 2 factor scores of ratings of the primary financial provider

(Q6_a through Q6_m) can explain the likelihood of “continue to use
your primary provider at least at the same level as up to now” (Q3)
when these factor scores are considered simultaneously.
Chapter 19

5. Do the factor scores of ratings of the primary financial provider (Q6_a through Q6_m) considered simultaneously
explain who switched some assets from one investment/savings provider to another and who did not (Q7)?
Chapter 19

6. Do the factor scores of ratings of the primary financial provider (Q6_a through Q6_m) considered simultaneously
explain the various decision-making approaches (Q8)?
Chapter 19

7. Do the factor scores of the importance variables (Q1_a through Q1_l) considered simultaneously explain the various
decision-making approaches (Q8)?